STRATEGI PENGELOLAAN MEDIA SOSIAL NOICE DALAM PENGEMBANGAN INTELLECTUAL PROPERTY

SINAGA, RAFAEL TALENT JOSHUA and Krisna Murti, Krisna Murti and Yogsunandar, Harry (2024) STRATEGI PENGELOLAAN MEDIA SOSIAL NOICE DALAM PENGEMBANGAN INTELLECTUAL PROPERTY. Undergraduate thesis, Sriwijaya University.

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Abstract

NOICE'S INTELLECTUAL PROPERTY IS SOMETHING THAT IS TRYING TO BE DEVELOPED THROUGH SOCIAL MEDIA, OF COURSE THIS IS DONE WITH THE RIGHT STRATEGY SO THAT IT CAN DEVELOP EVEN BETTER. THIS RESEARCH IS TO FIND OUT HOW TO MANAGE NOICE’S INTELLECTUAL PROPERTY THROUGH THEIR SOCIAL MEDIA. THIS RESEARCH USES DESCRIPTIVE QUALITATIVE METHODS, DATA COLLECTED USING INTERVIEW METHODS WITH 3 KEY INFORMANTS AND ALSO OBSERVATIONS OF SOCIAL MEDIA IN THE FORM OF INSTAGRAM AND TIKTOK NOICE. THE THEORY USED IS THE CIRCULAR MODEL OF SOCIAL MEDIA THROUGH THE DIMENSIONS OF THE SHARE, OPTIMIZE, MANAGE AND ENGAGE (SOME) STAGES. THE RESULTS OBTAINED IN THIS RESEARCH ARE THAT NOICE CARRIED OUT A STRATEGY TO DEVELOP INTELLECTUAL PROPERTY THROUGH SOCIAL MEDIA BY, UTILIZING THEIR SOCIAL MEDIA TO BECOME HOMELESS MEDIA, CARRYING OUT CAMPAIGNS FOR THE IP OWNED BY NOICE SO THAT IT COULD BECOME BETTER KNOWN AND GROWING, COLLABORATING WITH KOLS TO ATTRACT AUDIENCES. WHICH IS TARGETED SO THAT IP CAN DEVELOP FURTHER. KEYWORDS: INTELLECTUAL PROPERTY, CIRCULAR MODEL THEORY OF SOCIAL MEDIA, SOCIAL MEDIA.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	intellectual property, teori circular model of social media, sosial media.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Rafael Talent Joshua Sinaga
Date Deposited:	12 Jul 2024 01:51
Last Modified:	12 Jul 2024 01:51
URI:	http://repository.unsri.ac.id/id/eprint/150415

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