PENERAPAN BRAND COMMUNICATION KELUARGA BABA WEDDING ORGANIZER DALAM MENINGKATKAN BRAND IMAGE

NAUFAL, MUHAMMAD and Pratiwi, Miftha and Ilham, Muhammad Hidayatul (2024) PENERAPAN BRAND COMMUNICATION KELUARGA BABA WEDDING ORGANIZER DALAM MENINGKATKAN BRAND IMAGE. Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031282025147.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (4MB) | Request a copy
	Text RAMA_70201_07031282025147_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (21MB) | Request a copy
	Text RAMA_70201_07031282025147_0031059202_0011109402_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB)
	Text RAMA_70201_07031282025147_0031059202_0011109402_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (251kB) | Request a copy
	Text RAMA_70201_07031282025147_0031059202_0011109402_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (93kB) | Request a copy
	Text RAMA_70201_07031282025147_0031059202_0011109402_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (343kB) | Request a copy
	Text RAMA_70201_07031282025147_0031059202_0011109402_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_70201_07031282025147_0031059202_0011109402_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (102kB) | Request a copy
	Text RAMA_70201_07031282025147_0031059202_0011109402_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (82kB) | Request a copy
	Text RAMA_70201_07031282025147_0031059202_0011109402_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

In the competition to sustain and develop their business, wedding organizers (WOs) had to have a strategy to interact with customers in order to have an edge and win the competition. Keluarga Baba is a WO operating in the city of Palembang that had several distinctive characteristics compared to its competitors. This research examined how Keluarga Baba implemented brand communication to improve its brand image. In this research, theresearcherused Schultz's brand communication theory using aqualitative method anddescriptive data type. Data collection techniques included in-depth interviews, observation, and documentation study. The results showedthat Keluarga Babaprepared all the needs of theprospective hride andgroom from the very heginning according to customer dimension. Content-wise, Keluarga Baba created various educational wedding contems. Furthermore, Kelarga Baba conveyed messages through various mediasuch as advertising, corporate sponsorship, direct marketing, public relations, events, sales promotion, and the internetas partof their deliveryprocess. Providing excellent service to customers prior ofthe weddingpreparations and creating educational content were gave significant impact in the successful implementation of Keluarga Baba's brand communication in enhancing its brand image.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand Communication, Wedding Organizer, Brand Image, Keluarga Baba
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Muhammad Naufal
Date Deposited:	17 Jul 2024 03:55
Last Modified:	17 Jul 2024 03:55
URI:	http://repository.unsri.ac.id/id/eprint/151328

Actions (login required)

View Item