FENOMENA FLEXING SEBAGAI ALAT PROMOSI DI MEDIA SOSIAL (STUDI PADA AKUN TIKTOK @MELVINAHUSYANTI96)

KHOTIMAH, SITI and Mahriani, Retna and Ilham, Muhammad Hidayatul (2024) FENOMENA FLEXING SEBAGAI ALAT PROMOSI DI MEDIA SOSIAL (STUDI PADA AKUN TIKTOK @MELVINAHUSYANTI96). Undergraduate thesis, Sriwijaya University.

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Abstract

TikTok is used as a marketing strategy by creating trending videos to attract people's attention. Many influencers are taking advantage of this opportunity by creating trending content such as flexing content. The flexing content carried out by Melvina Husyanti is used as a marketing strategy by showing achievements, wealth and luxury to attract people's attention. This research aims to determine the flexing phenomenon as a tool to promote Daviena Skincare on the TikTok account @melvinahusyanti96 using Karr's Content Marketing theory. This research uses a qualitative descriptive method with a phenomenological approach. Data collection techniques were obtained through interviews, observation and documentation. The research results show that the Content Marketing contained in the TikTok account @melvinahusyanti 96 uses a lot of the Sharing Motivation dimension. This flexing content makes people inspired and motivated to work harder to achieve success. However, there is also a negative side to flexing content, namely that it can cause FOMO (Fear of Missing Out) behavior. This happens because people force themselves too hard to follow things that are trending or viral. People who are unable to control themselves when using social media are very influential in the occurrence of FoMO.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Flexing, Strategi Marketing, FoMO, Daviena Skincare
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform > HN1-995 Social history and conditions. Social problems. Social reform
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Siti Khotimah
Date Deposited:	21 Jul 2024 11:20
Last Modified:	21 Jul 2024 11:20
URI:	http://repository.unsri.ac.id/id/eprint/152339

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