ANALISIS DIMENSI PRODUCT QUALITY TERHADAP KEPUTUSAN PEMBELIAN PADA SKINCARE MS GLOW (STUDI PADA MASYARAKAT KOTA PALEMBANG)

NISA, CHOIRUN and Mavilinda, Hera Febria (2024) ANALISIS DIMENSI PRODUCT QUALITY TERHADAP KEPUTUSAN PEMBELIAN PADA SKINCARE MS GLOW (STUDI PADA MASYARAKAT KOTA PALEMBANG). Undergraduate thesis, Sriwijaya University.

	Text RAMA_61201_01011382025154.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy
	Text RAMA_61201_01011382025154_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (13MB) | Request a copy
	Text RAMA_61201_01011382025154_0028028808_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB)
	Text RAMA_61201_01011382025154_0028028808_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (276kB) | Request a copy
	Text RAMA_61201_01011382025154_0028028808_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (462kB) | Request a copy
	Text RAMA_61201_01011382025154_0028028808_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (977kB) | Request a copy
	Text RAMA_61201_01011382025154_0028028808_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (131kB) | Request a copy
	Text RAMA_61201_01011382025154_0028028808_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (261kB) | Request a copy
	Text RAMA_61201_01011382025154_0028028808_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (913kB) | Request a copy

Abstract

Product quality is the overall combination of characteristics of products and services from marketing that makes the products and services used to meet consumer expectations. This research aims to determine the effect of product quality on the purchasing decisions of MS Glow skincare in the people of palembang city. The research methodology used in this study employs purposive sampling, and the type of research utilized is a quantitative method. The sampling technique used involves 100 respondents. The population in the people of palembang city. Data collection techniques were carried out by distributing questionnaires to respondents, using multiple linear regression. The research results indicate that the dimensions of product quality have a positive influence on purchasing decisions, both partially and simultaneously.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Product Quality, Keputusan Pembelian
Subjects:	H Social Sciences > HF Commerce > HF5469.7-5481 Markets. Fairs
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Choirun Nisa
Date Deposited:	13 Sep 2024 01:51
Last Modified:	13 Sep 2024 01:51
URI:	http://repository.unsri.ac.id/id/eprint/157196

Actions (login required)

View Item