PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DALAM MENGGUNAKAN LAYANAN JASA GO-FOOD DI PALEMBANG

SARI, SINTIA SISKA and Ahmad, Maulana and Muchsin, Saggaff Shihab (2024) PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DALAM MENGGUNAKAN LAYANAN JASA GO-FOOD DI PALEMBANG. Masters thesis, Sriwijaya University.

	Image RAMA_61101_01012682226042_cover_page-0001 (1).jpg - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (192kB) | Request a copy
	Text RAMA_61101_01012682226042.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy
	Text RAMA_61101_01012682226042_TURNITIN.pdf.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (5MB) | Request a copy
	Text RAMA_61101_01012682226042_0025127510_0417086002_01_front_ref.pdf.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (2MB)
	Text RAMA_61101_01012682226042_0025127510_0417086002_02.pdf.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (173kB) | Request a copy
	Text RAMA_61101_01012682226042_0025127510_0417086002_03.pdf.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (260kB) | Request a copy
	Text RAMA_61101_01012682226042_0025127510_0417086002_04.pdf.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (502kB) | Request a copy
	Text RAMA_61101_01012682226042_0025127510_0417086002_05.pdf.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (185kB) | Request a copy
	Text RAMA_61101_01012682226042_0025127510_0417086002_06_ref.pdf.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (245kB) | Request a copy
	Text RAMA_61101_01012682226042_0025127510_0417086002_07_lamp.pdf.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

This research was conducted to determine the influence of service quality and price perception on customer satisfaction in using Go-Food services in Palembang. The population in this study is generation Z and millennials aged 17 - 40 years, domiciled in Palembang City and have used Go-Food services at least 5 times in the last 3 months. Based on sample calculations, the sample used in this research was 240 respondents. The results of multiple linear regression analysis show that service quality and price perception have a positive and significant effect on customer satisfaction. Go-Food Quality is expected to be able to carry out a comprehensive evaluation of its delivery process, such as improvements in more accurate delivery time estimates, improvements in logistics and delivery management services, as well as better communication with consumers regarding order status. In terms of prices, it is hoped that Go-Food can launch the prices it has set, such as being more active in offering promotions, discounts or vouchers to users. Keywords: Service Quality, Price Perception, Customer Satisfaction

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Kualitas Pelayanan, Persepsi Harga, Kepuasan Pelanggan
Subjects:	H Social Sciences > HB Economic Theory > HB221-236 Price H Social Sciences > HB Economic Theory > HB615-715 Entrepreneurship. Risk and uncertainty. Property H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	01-Faculty of Economics > 61101-Management Business and Administration (S2)
Depositing User:	Sintia Siska Sari
Date Deposited:	18 Sep 2024 02:15
Last Modified:	18 Sep 2024 02:15
URI:	http://repository.unsri.ac.id/id/eprint/157355

Actions (login required)

View Item