PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP E-SATISFACTION PADA E-COMMERCE LAZADA (STUDI PADA MAHASISWA S1 INDRALAYA UNIVERSITAS SRIWIJAYA)

ABRAR, MUHAMMAD IQBAL and Yunita, Dessy (2024) PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP E-SATISFACTION PADA E-COMMERCE LAZADA (STUDI PADA MAHASISWA S1 INDRALAYA UNIVERSITAS SRIWIJAYA). Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh e-service quality dan e-trust terhadap e-satisfaction pada e-commerce lazada (studi pada Mahasiswa S1 Indralaya Universitas Sriwijaya). Data yang digunakan ialah data primer yang diperoleh dari hasil penyebaran kuesioner kepada responden. Sampel yang digunakan pada penelitian ini yaitu sebanyak 100 responden dengan kriteria Mahasiswa S1 Indralaya Universitas Sriwijaya yang berumur 17-24 tahun dan pernah bertransaksi di lazada minimal 6 bulan terakhir. Teknik analisis yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa e-service quality dan e-trust berpengaruh positif dan signifikan terhadap e-satisfaction.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	E-Service Quality, E-Trust, E-Satisfaction
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Muhammad Iqbal Abrar
Date Deposited:	18 Sep 2024 02:51
Last Modified:	18 Sep 2024 02:51
URI:	http://repository.unsri.ac.id/id/eprint/157415

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