ANALISIS RESEPSI INTERPRETASI MAHASISWA PADA NILAI FEMINISME DALAM FILM BARBIE (2023)

ZULYKHA, DHEA and Murti, Krisna and Jaya, Eko Pebryan (2024) ANALISIS RESEPSI INTERPRETASI MAHASISWA PADA NILAI FEMINISME DALAM FILM BARBIE (2023). Undergraduate thesis, Sriwijaya University.

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Abstract

This research aims to analyze the reception of students interpretations of feminist values in the Barbie film. Using descriptive qualitative research methods and Stuart Hall's main theory of reception analysis as well as the supporting theory of Uses and Effect. Data collection techniques include in-depth interviews with students, documentation and also observation. The research results obtained will show that the informants are in three positions of receiving and interpreting messages according to Stuart Hall, namely the dominant-hegemonic position, the negotiation position, and the opposition position. Apart from that, it will show the influence or effects produced by the characteristics of media content on students. There are three effects produced after watching a film, consisting of: cognitive effects, affective effects, and behavioral effects.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Analisis Resepsi, Film Barbie, Feminisme
Subjects:	H Social Sciences > HQ The family. Marriage. Woman > HQ1101-2030.7 Women. Feminism
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Dhea Zulykha
Date Deposited:	23 Sep 2024 05:01
Last Modified:	23 Sep 2024 05:01
URI:	http://repository.unsri.ac.id/id/eprint/157880

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