KOMODIFIKASI ISLAM DALAM PEMASARAN BRAND FASHION MUSLIM LOKAL (STUDI PADA BRAND MOSLEMIND)

MURTHADA, RAYHAN and Santoso, Anang Dwi and Rahmawati, Annisa (2024) KOMODIFIKASI ISLAM DALAM PEMASARAN BRAND FASHION MUSLIM LOKAL (STUDI PADA BRAND MOSLEMIND). Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031381924186.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy
	Text RAMA_70201_07031381924186_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (13MB) | Request a copy
	Text RAMA_70201_07031381924186_0007109302_0029099204_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (2MB)
	Text RAMA_70201_07031381924186_0007109302_0029099204_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (717kB) | Request a copy
	Text RAMA_70201_07031381924186_0007109302_0029099204_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (478kB) | Request a copy
	Text RAMA_70201_07031381924186_0007109302_0029099204_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_70201_07031381924186_0007109302_0029099204_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (403kB) | Request a copy
	Text RAMA_70201_07031381924186_0007109302_0029099204_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (701kB) | Request a copy
	Text RAMA_70201_07031381924186_0007109302_0029099204_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (332kB) | Request a copy
	Text RAMA_70201_07031381924186_0007109302_0029099204_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (584kB) | Request a copy

Abstract

This research aims to determine the Commodification of Islam in Marketing of Local Muslim Fashion Brands (Study on Brand Moslemind). Data collection used qualitative methods by conducting observations, interviews and documentation studies on the five selected informants. This research uses Content Commodification theory from Vincent Moscow (2010) which explains that commodification is a process that involves changing or transforming media messages into marketable products. In its development, Content Commodification has three dimensions, namely Media Commodification, Audience Commodification, Worker Commodification. The research results show that Islam is used as a commodification tool that initially has no selling value and is then transformed into something useful. Commodification of Islam involves economic growth in related industries and increased accessibility to products and services that reflect Islamic values. However, perceptions of concerns related to authenticity, use of religious symbols, and potential commercialization may cause controversy among Muslim communities and distort the original meaning of these values. Keywords: Fashion, Commodification of Islam, Religious Symbols

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Fashion, Komodifikasi Islam, Simbol Keagamaan
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Rayhan Murthada
Date Deposited:	24 Sep 2024 07:45
Last Modified:	24 Sep 2024 07:45
URI:	http://repository.unsri.ac.id/id/eprint/158006

Actions (login required)

View Item