STRATEGI KOMUNIKASI PEMASARAN DALAM MEMPERTAHANKAN LOYALITAS PELANGGAN ALFAMART DI KOTA PALEMBANG

KHAERUNNISA, AISYAH and Mahriani, Retna and Ilham, Muhammad Hidayatul (2024) STRATEGI KOMUNIKASI PEMASARAN DALAM MEMPERTAHANKAN LOYALITAS PELANGGAN ALFAMART DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_0703138202519.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (4MB) | Request a copy
	Text RAMA_70201_0703138202519_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (7MB) | Request a copy
	Text RAMA_70201_07031382025191_0009126007_0011109402_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB)
	Text RAMA_70201_07031382025191_0009126007_0011109402_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (160kB) | Request a copy
	Text RAMA_70201_07031382025191_0009126007_0011109402_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (128kB) | Request a copy
	Text RAMA_70201_07031382025191_0009126007_0011109402_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (139kB) | Request a copy
	Text RAMA_70201_07031382025191_0009126007_0011109402_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_70201_07031382025191_0009126007_0011109402_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (112kB) | Request a copy
	Text RAMA_70201_07031382025191_0009126007_0011109402_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (117kB) | Request a copy
	Text RAMA_70201_07031382025191_0009126007_0011109402_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (919kB) | Request a copy

Abstract

perusahaan ritel modern telah menjamur dan dapat dijumpai dijalanan, salah satunya ritel dari PT. sumber alfaria trijaya tbk. atau lebih dikenal sebagai alfamart. alfamart menjadi ritel terlaris di indonesia pada tahun 2023 dengan laba mencapai USD 8 miliar, atau setara dengan IDR 3,4 trilliun. penelitian ini bertujuan untuk melihat bagaimana strategi komunikasi pemasaran yang dilakukan oleh alfamart kota palembang dalam menjaga loyalitas pelanggannya. dalam penelitian ini digunakan metode penelitian kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi dan dokumentasi.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	strategi komunikasi pemasaran, ritel, alfamart,Loyalitas pelanggan
Subjects:	T Technology > T Technology (General) > T10.5-11.9 Communication of technical information
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Aisyah Khaerunnisa
Date Deposited:	22 Nov 2024 05:25
Last Modified:	22 Nov 2024 05:25
URI:	http://repository.unsri.ac.id/id/eprint/159758

Actions (login required)

View Item