FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN BERAS PREMIUM PASCA PENETAPAN HARGA ECERAN TERTINGGI (CEILING RETAIL PRICE) DI PASAR TRADISIONAL KECAMATAN MUARA ENIM KABUPATEN MUARA ENIM

PUTRIANI, RAHMAH AFIFAH PRIMA and Mulyana, Andy and Bidarti, Agustina (2019) FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM PEMBELIAN BERAS PREMIUM PASCA PENETAPAN HARGA ECERAN TERTINGGI (CEILING RETAIL PRICE) DI PASAR TRADISIONAL KECAMATAN MUARA ENIM KABUPATEN MUARA ENIM. Undergraduate thesis, Sriwijaya University.

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Abstract

Muara Enim district is one of the districts in South Sumatra that has implemented the Ceiling Retail Price policy. The purposes of this research were to (1) know the changes in the quantity and quality of premium rice purchased by consumers after the ceiling retail price determination compared to before the ceiling retail pricing in the Traditional Market Muara Enim Sub-District Muara Enim Regency, (2) describe the process of purchasing premium rice that occur after the ceiling retail price policy in the Traditional Market Muara Enim Sub-District Muara Enim Regency, (3) Analyze the factors that affecting consumer decision in purchasing rice after determination of the ceiling retail price policy in the Traditional Market at Muara Enim Sub-District Muara Enim Regency. The method used in this research was the survey method, the sampling method used was accidental sampling with 30 samples. The data processing methods in this research are descriptive analysis, and logistic regression analysis which is presented in tabulation from results of data processing with the Microsoft Excel 2010 and SPSS version 23 programs. The results of this research indicate that after the ceiling retail price policy (HET), the amount of purchase and quality of premium rice has not changed significantly. The process of purchasing premium rice in the Traditional Market consists of five stage; 1) ) information seeking stage; 2) introduction of needs stage; 3) alternative evaluation stages; 4 purchasing decision stage; and (5) the post-purchase behavior stage. The factors that significantly influence consumers' decisions in buying premium rice in the Traditional Market in Muara Enim District are income and prices.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Beras Premium, Keputusan Pembelian, Faktor Keputusan Pembelian
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Users 2545 not found.
Date Deposited:	19 Nov 2019 07:36
Last Modified:	19 Nov 2019 07:36
URI:	http://repository.unsri.ac.id/id/eprint/15977

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