PROGRAM PEMBERDAYAAN DINAS KOPERASI, USAHA MIKRO, KECIL DAN MENENGAH KEPADA UMKM DI KOTA PALEMBANG

KANDIS, MUHAMMAD PUNGGAWA and Sriati, Sriati and Kurniawan, Rudy (2024) PROGRAM PEMBERDAYAAN DINAS KOPERASI, USAHA MIKRO, KECIL DAN MENENGAH KEPADA UMKM DI KOTA PALEMBANG. Masters thesis, Sriwijaya University.

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Abstract

Empowering Usaha Mikro, Kecil, dan Menengah (UMKM) in Palembang City is a priority in overcoming the challenges faced by local businesses. Although the number of UMKM is increasing, there are still problems such as a lack of understanding in managing the business and constraints in marketing, especially through social media. The Palembang City Office of Cooperatives, UMKM and Industry is responsible for empowering the community of UMKM owners through mentoring, training and access to technology. This research uses a qualitative method with a focus on UMKM development programes. Data were obtained through observation, interviews, and documentation. Empowerment is carried out through the stages of awareness, capacity building, and empowerment. The results showed an increase in knowledge and skills of UMKM actors as well as improved product quality and marketing. The community empowerment approach through the Palembang City Cooperative and MSME Office has a positive impact on the development of UMKM and the economy of Palembang City. Keywords: UMKM Empowerment, Palembang City, Cooperative Office, Local Business Actor.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Pemberdayaan UMKM, Kota Palembang, Dinas Koperasi, Pelaku Usaha Lokal
Subjects:	H Social Sciences > HM Sociology > HM(1)-1281 Sociology
Divisions:	07-Faculty of Social and Politic Science > 69101-Sociology (S2)
Depositing User:	Muhammad Punggawa Kandis
Date Deposited:	25 Nov 2024 02:23
Last Modified:	25 Nov 2024 02:23
URI:	http://repository.unsri.ac.id/id/eprint/159810

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