STRATEGI COMPETITIVE ADVANTAGES PERUSAHAAN MULTINASIONAL DI INDONESIA STUDI KASUS: EKSPANSI GRAB HOLDING DI SUMATRA SELATAN DAN BELITUNG

SEBIANTO, LINDA SEPTIANI and Yusa, Muchammad Yustian (2024) STRATEGI COMPETITIVE ADVANTAGES PERUSAHAAN MULTINASIONAL DI INDONESIA STUDI KASUS: EKSPANSI GRAB HOLDING DI SUMATRA SELATAN DAN BELITUNG. Undergraduate thesis, Sriwijaya University.

	Text RAMA_84201_07041282025130.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_84201_07041282025130_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (14MB) | Request a copy
	Text RAMA_84201_07041282025130_2119088701_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB)
	Text RAMA_84201_07041282025130_2119088701_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (338kB) | Request a copy
	Text RAMA_84201_07041282025130_2119088701_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (374kB) | Request a copy
	Text RAMA_84201_07041282025130_2119088701_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (172kB) | Request a copy
	Text RAMA_84201_07041282025130_2119088701_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (919kB) | Request a copy
	Text RAMA_84201_07041282025130_2119088701_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (48kB) | Request a copy
	Text RAMA_84201_07041282025130_2119088701_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (129kB) | Request a copy
	Text RAMA_84201_07041282025130_2119088701_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (476kB) | Request a copy

Abstract

This study focuses on the competitive advantage strategy implemented by Grab Holding as a multinational company in Indonesia, with a case study of expansion in South Sumatra and Belitung. The background of this study is based on the development of international issues and the role of Multinational Company (MNC) in the global economy. As one of the successful MNCs in Southeast Asia, Grab has demonstrated its expansion capabilities in various regions, including Indonesia. This study uses a qualitative method with a case study approach to analyze the strategies used by Grab in competing in the online transportation market using Michael E. Porter's Competitive Advantages theory. The researcher uses primary and secondary data sources, namely data obtained through surveys, interviews, and document analysis. The research findings show that Grab implements various competitive advantage strategies such as cost leadership, differentiation, and focus to maintain its position in the market. The results of this study are expected to provide academic contributions in international relations and international business and practical insights for the government and business actors in understanding the dynamics and strategies of MNCs in business expansion. Keywords: Strategy, Competitive Advantages, Porter's Theory, Multinational Company (MNC), Grab, Indonesia, South Sumatra, Belitung, Online Transportation.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi, Competitive Advantages, Teori Porter, Multinational Company (MNC), Grab, Indonesia, Sumatra Selatan, Belitung, Transportasi Online
Subjects:	J Political Science > JZ International relations
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Linda Septiani Sebianto
Date Deposited:	28 Nov 2024 03:15
Last Modified:	28 Nov 2024 03:15
URI:	http://repository.unsri.ac.id/id/eprint/159918

Actions (login required)

View Item