STRATEGI KOMUNIKASI DINAS KOMUNIKASI DAN INFORMATIKA KOTA PALEMBANG DALAM MEMBERIKAN PELAYANAN INFORMASI KEPADA MASYARAKAT MELALUI INSTAGRAM @KOMINFOPALEMBANG

SOFIAN, CALEB RAWINO and Mahriani, Retna and Pratiwi, Feny Selly (2025) STRATEGI KOMUNIKASI DINAS KOMUNIKASI DAN INFORMATIKA KOTA PALEMBANG DALAM MEMBERIKAN PELAYANAN INFORMASI KEPADA MASYARAKAT MELALUI INSTAGRAM @KOMINFOPALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This research is to analyze the strategy of the Communication and Informatics Office of Palembang City in providing information services through Instagram @kominfopalembang. Communication strategy is a stage in achieving a predetermined goal by paying attention to communication components. This research focuses on the role of Instagram as a media for information services to the people of Palembang City. This research uses descriptive qualitative research methods from the official Instagram of the Palembang City Diskominfo, namely the @kominfopalembang account. The data was collected through in-depth interviews, observation, and documentation study of information services. Communication strategy analysis was conducted by considering aspects such as problem discovery, planning, action and communication, and evaluation which are part of the Cultip, Center, & Broom theory. The results showed that the Communication and Informatics Office of Palembang City used Instagram as their main publication media in providing information services. In the realization carried out, some have and some do not have a connection with the Cultip, Center, & Broom theory. But in the implementation, the Communication and Informatics Office of Palembang City proved to be able to carry out its duties in providing information services to the community.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Communication Strategy, Palembang City Communication and Informatics Office, Instagram, Information Services
Subjects:	H Social Sciences > HM Sociology > HM661-696 Social control
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Caleb Rawino Sofian
Date Deposited:	19 Jan 2025 14:18
Last Modified:	19 Jan 2025 14:18
URI:	http://repository.unsri.ac.id/id/eprint/165512

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