PENGGUNAAN AI CHATGPT OLEH MAHASISWA ILMU KOMUNIKASI 2020 UNIVERSITAS SRIWIJAYA DALAM PROSES PENGERJAAN TUGAS: SEBUAH ANALISIS KATEGORI ADOPTER DIFUSI INOVASI DAN EFEKTIVITAS

PRAMONO, CATUR SIGIT and Azhar, Azhar and Yogsunandar, Harry (2024) PENGGUNAAN AI CHATGPT OLEH MAHASISWA ILMU KOMUNIKASI 2020 UNIVERSITAS SRIWIJAYA DALAM PROSES PENGERJAAN TUGAS: SEBUAH ANALISIS KATEGORI ADOPTER DIFUSI INOVASI DAN EFEKTIVITAS. Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031282025051.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_70201_07031282025051_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (6MB) | Request a copy
	Text RAMA_70201_07031282025051_0027046505_8938340022_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB)
	Text RAMA_70201_07031282025051_0027046505_8938340022_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (995kB) | Request a copy
	Text RAMA_70201_07031282025051_0027046505_8938340022_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (895kB) | Request a copy
	Text RAMA_70201_07031282025051_0027046505_8938340022_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (679kB) | Request a copy
	Text RAMA_70201_07031282025051_0027046505_8938340022_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_70201_07031282025051_0027046505_8938340022_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (551kB) | Request a copy
	Text RAMA_70201_07031282025051_0027046505_8938340022_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (501kB) | Request a copy
	Text RAMA_70201_07031282025051_0027046505_8938340022_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (879kB) | Request a copy

Abstract

The development of communication technology has been massive lately, with ChatGPT being one of the most successful applications using artificial intelligence. ChatGPT is very helpful for broad communication in various fields, including education. This study aims to describe the adopters of the ChatGPT AI application according to the adopter theory from the classification of innovation diffusion theory, namely innovators, early adopters, early majority, late majority, and laggards; then analyze its effectiveness and correlation according to the classification of the theory to the process of doing college assignments. The theory used in this research is the diffusion of innovation. This research uses a descriptive quantitative method that only describes a phenomenon without finding out the cause and effect, which is then analyzed using SPSS. There are 75 samples in this study using the Slovin formula with a 90% confidence level. The results of this study can describe the percentage and number of innovators 8%, early adopters 16%, early majority 29.3%, late majority 29.3%, and laggards 17.3% of the 75 samples, knowing the effectiveness and satisfaction rates for each category, Innovators are 83.33%, Early Adopters 80.21%, Early Majority 80.68%, Late Majority 76.14%, and Laggards 63.08%; the correlation is that the longer someone has adopted AI ChatGPT, the higher the level of satisfaction and effectiveness of AI ChatGPT they feel. Keywords: Communication Technology, artificial Intelligence, AI ChatGPT, diffusion of innovation, education

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Teknologi Komunikasi, artificial inteligence, AI ChatGPT, difusi inovasi, pendidikan
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Catur Sigit PramonoV
Date Deposited:	20 Jan 2025 02:25
Last Modified:	20 Jan 2025 02:25
URI:	http://repository.unsri.ac.id/id/eprint/165740

Actions (login required)

View Item