PERBANDINGAN HARGA POKOK DAN NILAI TAMBAH PRODUK OLAHAN TEPUNG MOCAF DAN NON MOCAF PRODUKSI UMKM (STUDI KASUS PADA 3-UMKM DI KOTA PALEMBANG)

PANJAITAN, CHANY MELVA APELIN and Purbiyanti, Erni (2024) PERBANDINGAN HARGA POKOK DAN NILAI TAMBAH PRODUK OLAHAN TEPUNG MOCAF DAN NON MOCAF PRODUKSI UMKM (STUDI KASUS PADA 3-UMKM DI KOTA PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

Tanaman pangan merupakan salah satu subsektor pertanian yang berpotensi untuk dikembangkan. Adapun tujuan dari penelitian ini yaitu (1) Menganalisis perbedaan harga pokok produk olahan tepung mocaf dan non mocaf, (2) Menganalisis perbedaan nilai tambah yang diperoleh dari pengolahan tepung mocaf dan non mocaf menjadi produk, (3) Mendeskripsikan kendala dan tantangan yang dihadapi produsen produk olahan tepung mocaf. Penelitian ini dilakukan di 3 UMKM yang terdiri atas UMKM 1 yang berlokasi di Kelurahan 7 Ulu, UMKM 2 yang berlokasi di Kelurahan Bukit Baru, dan UMKM 3 yang berlokasi di Perumahan Golden Estate Kota Palembang. Adapun waktu pelaksanaan penelitian dilaksanakan pada bulan Oktober 2024. Metode pada penelitian ini menggunakan metode studi kasus dan metode penarikan contoh pada penelitian ini menggunakan metode purposive sampling. Data yang dikumpulkan adalah data primer dan data sekunder. Hasil penelitian menunjukkan bahwa: (1) Tedapat perbedaan harga pokok produksi antara produk mocaf dan non mocaf, (2) Tedapat perbedaan nilai tambah antara produk mocaf dan non mocaf. Produk mocaf yang memiliki nilai tambah yang paling tinggi adalah pempek mocaf dibandingkan dengan cookies mocaf dan stik mocaf, (3) Kendala yang di hadapi ketiga UMKM tersebut adalah biaya produksi yang tinggi, menentukan harga jual yang lebih tepat, biaya mengurus sertifikasi SNI (Standar Nasional Indonesia) tinggi, dan proses produksi yang lebih kompleks. Sedangkan tantangan yang dihadapi ketiga UMKM tersebut adalah konsumen belum familiar dengan produk mocaf, pengelolaan pemasaran dan branding, dan persaingan dengan produk berbahan dasar tapioka. Kata kunci: cookies, metode hayami, pempek, stik Food crops are one of the agricultural subsectors that have the potential to be developed. The objectives of this research are (1) To analyze the difference in the cost of processed mocaf and non mocaf flour products, (2) To analyze the difference in added value obtained from processing mocaf and non mocaf flour into products, (3) To describe constraints and challenges faced by producers of processed mocaf flour products. This research was conducted at 3 MSMEs consisting of MSME 1 located in 7 Ulu Village, UMKM 2 located in Bukit Baru Village, and UMKM 3 located in the Golden Estate Housing Complex, Palembang City. The time for conducting the research will be in October 2024. The method in this research uses the case study method and the sampling method in this research uses the purposive sampling method. The data collected is primary data and secondary data. The research results show that: (1) There is a difference in the production cost between mocaf and non-mocaf products, (2) There is a difference in the added value between mocaf and non-mocaf products. The mocaf product with the highest added value is mocaf pempek compared to mocaf cookies and mocaf sticks. (3) The challenges faced by the three SMEs are high production costs, determining the right selling price, high costs for obtaining SNI (Indonesian National Standard) certification, and more complex production processes. Meanwhile, the difficulties they face include consumers not being familiar with mocaf products, marketing and branding management, and competition with products made from tapioca. Keyword: added value, cookies, pempek, stik

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	cookies, metode hayami, pempek, stik
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Chany Melva Apelin Panjaitan
Date Deposited:	10 Feb 2025 08:00
Last Modified:	10 Feb 2025 08:00
URI:	http://repository.unsri.ac.id/id/eprint/167546

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