PENGARUH SPECIAL EVENT DAN FREE DELIVERY TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI E- COMMERCE SHOPEE

NINGTIYAS, NABILLA PUTRI and Iisnawati, Iisnawati (2025) PENGARUH SPECIAL EVENT DAN FREE DELIVERY TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION DI E- COMMERCE SHOPEE. Undergraduate thesis, Sriwijaya University.

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Abstract

Special Event menjadi salah satu faktor penentu pertimbangan seseorang dalam membeli sesuatu secara online khususnya produk fashion. Promosi tanggal kembar dan Free Delivery menjadi salah satu acara khusus yang menentukan keputusan pembelian konsumen. Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengetahui pengaruh promosi tanggal kembar dan Free Delivery terhadap keputusan pembelian produk fashion di e-commerce shopee pada 100 konsumen di kota palembang. Hasil penelitian menunjukkan bahwa special event berpengaruh positif dan signifikan terhadap keputusan konsumen dalam pembelian produk fashion pada aplikasi shopee di palembang.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Special Event,Free Delivery,Keputusan Pembelian
Subjects:	H Social Sciences > HF Commerce > HF1-6182 Commerce
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Nabilla Putri Ningtiyas
Date Deposited:	12 Feb 2025 03:26
Last Modified:	12 Feb 2025 03:26
URI:	http://repository.unsri.ac.id/id/eprint/167559

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