MOTIVASI PEMERINTAH DAERAH PROVINSI SUMATERA SELATAN DALAM PROMOSI KEBUDAYAAN DAN PARIWISATA MELALUI EVENT INTERNASIONAL

ARINI, PUTERI WILIANTI and Lionardo, Andries and Aulia, Nurul (2025) MOTIVASI PEMERINTAH DAERAH PROVINSI SUMATERA SELATAN DALAM PROMOSI KEBUDAYAAN DAN PARIWISATA MELALUI EVENT INTERNASIONAL. Undergraduate thesis, Sriwijaya University.

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Abstract

Tourism and culture are strategic sectors that play a crucial role in enhancing regional attractiveness, economic growth, and cultural identity. The Regional Government of South Sumatra Province has a strong motivation to promote culture and tourism through international events as an effort to introduce the region's potential to the global stage. This study aims to analyze the government's motivation in promoting culture and tourism through international events, as well as the strategies implemented to increase tourist visits. This research employs a qualitative method with a descriptive approach. Data were collected through literature studies, interviews, and document analysis related to South Sumatra's tourism promotion activities, such as the Sriwijaya Festival, Gran Fondo, ASEAN Tourism Forum (ATF), and Seoul International Travel Fair (SITF). The concept of paradiplomacy serves as the theoretical foundation to understand the role of regional governments in international relations. The findings indicate that the regional government utilizes international events as a means of cultural diplomacy, enhances tourism competitiveness, and establishes global networks. The main motivations behind the government's tourism and cultural promotion efforts include improving regional branding, expanding international networks, and attracting investment in the tourism sector. The strategies implemented involve digital-based promotion, collaboration with international actors, and strengthening South Sumatra's tourism branding on a global scale. This study concludes that international events serve as a strategic instrument to showcase South Sumatra's rich cultural heritage and increase tourism appeal. The study recommends strengthening paradiplomacy policies, optimizing digital marketing, and enhancing synergy between local governments and stakeholders in the tourism industry. Keywords: Paradiplomacy, cultural diplomacy, international events, South Sumatra.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Paradiplomasi, diplomasi budaya, event internasional, sumatera selatan
Subjects:	J Political Science > JZ International relations > JZ1305-2060 Scope of international relations. Political theory. Diplomacy J Political Science > JZ International relations > JZ5-6530 International relations
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Puteri Wilianti Arini
Date Deposited:	12 Mar 2025 02:19
Last Modified:	12 Mar 2025 02:19
URI:	http://repository.unsri.ac.id/id/eprint/168253

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