PERAN HYBE CORPORATION DALAM DIPLOMASI PUBLIK KOREA SELATAN DI INDONESIA

SURYATI, SURYATI and Aulia, Nurul (2025) PERAN HYBE CORPORATION DALAM DIPLOMASI PUBLIK KOREA SELATAN DI INDONESIA. Undergraduate thesis, Sruwijaya University.

Preview	Image RAMA_84201_07041282126054_Cover.jpeg - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (452kB) | Preview
	Text RAMA_84201_07041282126054.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (4MB) | Request a copy
	Text RAMA_84201_07041282126052_0022129307_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (8MB) | Request a copy
	Text RAMA_84201_07041282126052_0022129307_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (3MB)
	Text RAMA_84201_07041282126054_0022129307_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (330kB) | Request a copy
	Text RAMA_84201_07041282126052_0022129307_03.pdf - Accepted Version Restricted to Repository staff only Download (221kB) | Request a copy
	Text RAMA_84201_07041282126052_0022129307_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (504kB) | Request a copy
	Text RAMA_84201_07041282126052_0022129307_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (483kB) | Request a copy
	Text RAMA_84201_07041282126052_0022129307_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (279kB) | Request a copy
	Text RAMA_84201_07041282126052_0022129307_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (686kB) | Request a copy

Abstract

South Korea is a country known for its successful public diplomacy, public diplomacy conducted by this country involves state actors and non-state actors such as companies. As an entertainment company that has considerable influence in Korea, Hybe Corporation has been involved in South Korea's public diplomacy in the world, including in Indonesia. Therefore, this research aims to explain the role of Hybe Corporation in South Korea's public diplomacy in Indonesia. This research uses White's Corporate Diplomacy concept (2015) by using qualitative methods and secondary data. The results of this study show that of the five aspects of White's Corporate Diplomacy (2015), the role of Hybe Corporation in South Korea's public diplomacy in Indonesia is only found in three aspects, namely cultural diplomacy, brand/product/exports and branding, while in the other two aspects, namely Foreign Investment and Corporate Social Responsibility (CSR) the role is not found.The first role is in the aspect of cultural diplomacy, this company plays a role in introducing South Korean culture, especially K-pop and South Korean language to the Indonesian people. Second, the brand/product/exports aspect, plays a role in introducing local South Korean products and building positive perceptions of the country in Indonesian society. Finally, in the branding aspect, Hybe Corporation succeeded in building South Korean tourism branding through idols who have been appointed by the government to become South Korean tourism ambassadors.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Public Diplomacy, South Korea, Hybe Corporation, Corporate Diplomacy, Indonesia
Subjects:	J Political Science > JZ International relations
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	SURYATI
Date Deposited:	13 Mar 2025 07:09
Last Modified:	13 Mar 2025 07:09
URI:	http://repository.unsri.ac.id/id/eprint/168492

Actions (login required)

View Item