ANALISIS PEMASARAN TANDAN BUAH SEGAR (TBS) KELAPA SAWIT PETANI SWADAYA DI KELURAHAN TERAWAS KECAMATAN SUKU TENGAH LAKITAN ULU KABUPATEN MUSI RAWAS

KHAIRUNNISA, MIFTA and Lifianthi, Lifianthi (2025) ANALISIS PEMASARAN TANDAN BUAH SEGAR (TBS) KELAPA SAWIT PETANI SWADAYA DI KELURAHAN TERAWAS KECAMATAN SUKU TENGAH LAKITAN ULU KABUPATEN MUSI RAWAS. Undergraduate thesis, Sriwijaya University.

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Abstract

The objectives of this study are (1) To describe the marketing channels of Fresh Fruit Bunches (FFB) of oil palm independent farmers in Terawas Village, Suku Tengah Lakitan Ulu Sub-district, Musi Rawas Regency, (2) To calculate the marketing margins and farmer’s share in the marketing of Fresh Fruit Bunches (FFB) of oil palm independent farmers in Terawas Village, Suku Tengah Lakitan Ulu Sub-district, Musi Rawas Regency, and (3) To analyze the marketing efficiency of Fresh Fruit Bunches (FFB) of oil palm independent farmers in Terawas Village, Suku Tengah Lakitan Ulu Sub-district, Musi Rawas Regency. The location for this study was selected purposively. The research was conducted in Terawas Village in November 2024. The survey method was employed for data collection. Farmers were selected as samples using disproportionate stratified random sampling, while marketing institutions, including middlemen and palm oil mills, were selected purposively. The data collected in this study consisted of primary and secondary data. The data were analyzed using descriptive analysis, mathematical analysis of marketing margins and farmer’s share, and marketing efficiency analysis. The results of the study indicate that (1) There are two levels of marketing channels for Fresh Fruit Bunches (FFB) in Terawas Village. In the zero-level channel, farmers sell FFB directly to the mills (independent farmers – mills), while in the first-level channel, farmers sell FFB through middlemen before reaching the mills (independent farmers – middlemen – mills), (2) The marketing margin in the zero-level channel in Terawas Village is lower than in the first-level channel. In the zero-level channel, the margin is Rp0/kg, while in the first-level channel, it reaches Rp550/kg. Conversely, the farmer’s share in the zero-level channel is higher than in the first-level channel, with 100% for the zero-level channel and 81% for the first-level channel, (3) Both the zero-level and first-level marketing channels in Terawas Village can be categorized as efficient, with marketing efficiency levels below 50%.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	fresh fruit bunches, marketing channel, marketing efficiency
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General)
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Mifta Khairunnisa
Date Deposited:	13 Mar 2025 02:32
Last Modified:	13 Mar 2025 02:32
URI:	http://repository.unsri.ac.id/id/eprint/168530

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