PENGARUH FLASH SALE PROMOTION TERHADAP IMPULSIVE BUYING MELALUI E-COMMERCE SHOPEE PADA MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI FKIP UNIVERSITAS SRIWIJAYA

PUTRI, YOVA MIRANDA and Firmansyah, Firmansyah (2025) PENGARUH FLASH SALE PROMOTION TERHADAP IMPULSIVE BUYING MELALUI E-COMMERCE SHOPEE PADA MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI FKIP UNIVERSITAS SRIWIJAYA. Undergraduate thesis, SRIWIJAYA UNIVERSITY.

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Abstract

This study aims to determine the influence of flash sale promotion on impulsive buying through Shopee e-commerce on Economic Education students of FKIP Sriwijaya University Class of 2022. This research uses quantitative research methods of associative type with causal relationships. The population of this study were all Sriwijaya University Economics Education Students Class of 2022. The sample of this study amounted to 75 students who were determined by purposive sampling method, with the criteria of respondents of Economic Education students of Sriwijaya University Class of 2022 who used Shopee e-commerce. The data collection techniques used in this study were questionnaires, interviews and documentation. The instrument validity test uses the pearson product moment formula and the reliability test uses the Cronbach alpha formula. The data analysis technique of this research is descriptive statistics, prerequisite tests and hypothesis testing. commerce on students of Economic Education Class of 2022 FKIP Sriwijaya University through the regression equation Y = 8.793 + 0.789X and the results of tcount = 4.629146 ≥ ttable = 1.9930 which means Ha is accepted and H0 is rejected. The effect of flash sale promotion is 22.69%, while the remaining 77.31% is influenced by other factors. For future researchers, it can narrow the context of flash sale promotion in the form of products related to students and add different variables so that new and broader research results are obtained.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Flash Sale Promotion, Impulsive Buying
Subjects:	L Education > LC Special aspects of education > LC65-67.68 Economic aspects of education
Divisions:	06-Faculty of Education and Educational Science > 87203-Economics Education (S1)
Depositing User:	Yova Miranda Putri
Date Deposited:	25 May 2025 07:27
Last Modified:	25 May 2025 07:27
URI:	http://repository.unsri.ac.id/id/eprint/174046

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