PENGEMBANGAN MODEL PEMBIAYAAN LAYANAN INFORMASI BERBASIS INCENTIVE DEMAND RESPONSE DAN STRATEGI BUNDLING DENGAN MEMPERTIMBANGKAN FUNGSI UTILITAS PERFECT COMPLEMENTS

SIHALOHO, RUTH CAHYA and Puspita, Fitri Maya and Yuliza, Evi (2025) PENGEMBANGAN MODEL PEMBIAYAAN LAYANAN INFORMASI BERBASIS INCENTIVE DEMAND RESPONSE DAN STRATEGI BUNDLING DENGAN MEMPERTIMBANGKAN FUNGSI UTILITAS PERFECT COMPLEMENTS. Undergraduate thesis, Sriwijaya University.

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Abstract

Internet service financing has become a major issue in the global economy. Optimal pricing plays an important role in maintaining the loyalty of existing customers and maximizing the potential profitability of the company. This research aims to design and optimize an improved model of financing information services based on incentive demand response with the application of bundling strategies and considering perfect complements utility functions using three payment schemes namely flat fee, usage based, two part tariff. The improved model aims to maximize the profit of internet service provider incentives which will be compared with the improved model of internet incentives using the perfect substitute utility function. The data used is secondary data, namely traffic data from one of the local servers in Palembang city, which is then solved with LINGO 13.0 software. The optimal solution is obtained through an improved internet incentive model using the perfect complements utility function and the application of bundling in the subcases of cost changes and quality of service increases. This solution applies to three financing schemes with a value obtained of IDR1,705.08/kbps compared to previous research using the perfect substitute utility function which is IDR1,393.940/kbps so that internet service provider can still maximize their profits by IDR311.14/kbps.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	perfect complements, internet
Subjects:	Q Science > QA Mathematics > QA299.6-433 Analysis > Q342.C658 Computational intelligence. Internet of things.
Divisions:	08-Faculty of Mathematics and Natural Science > 44201-Mathematics (S1)
Depositing User:	Ruth Cahya Sihaloho
Date Deposited:	26 May 2025 02:41
Last Modified:	26 May 2025 02:41
URI:	http://repository.unsri.ac.id/id/eprint/174065

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