PENGGUNAAN METODE USER EXPERIENCE QUESTIONNAIRE (UEQ) DALAM ANALISIS USER EXPERIENCE PADA APLIKASI BIMA+

LESTARI, DWI APRILLIA and Ruskan, Endang Lestari (2025) PENGGUNAAN METODE USER EXPERIENCE QUESTIONNAIRE (UEQ) DALAM ANALISIS USER EXPERIENCE PADA APLIKASI BIMA+. Undergraduate thesis, Sriwijaya University.

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Abstract

The rapid advancement of digital technology has encouraged telecommunication companies to provide services that are not only functional but also offer an optimal user experience. BIMA+, a digital application developed by Tri Indonesia, serves as a key platform for users to access various services and engaging features. The BIMA+ app holds a rating of 4.6 on Play Store of Android. This study aims to analyze the user experience of the BIMA+ application using the User Experience Questionnaire (UEQ) method, which evaluates six main aspects: Attractiveness, Perspicuity, Efficiency, Dependability, Stimulation, and Novelty. This method is employed to identify users’ perceptions regarding the quality of their interaction with the application. Data were collected through an online questionnaire distributed to active BIMA+ users, resulting in a total of 102 valid responses. The results indicate that Attractiveness received a good score (1.66), Efficiency scored good (1.63), Perspicuity scored good (1.75), Dependability scored above average (1.44), Stimulation scored good (1.40), and Novelty scored above average (0.97), though the latter approached the lower limit of the average range. Some aspects still require improvement, particularly in Dependability and Novelty, to enhance the overall effectiveness and user satisfaction of the BIMA+ application.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	User Experience, UEQ
Subjects:	T Technology > T Technology (General) > T58.6-58.62 Management information systems > T58.6 General works Industrial engineering Information technology. Information systems (General) Management information systems -- Continued
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Dwi Aprillia Lestari
Date Deposited:	09 Jul 2025 03:11
Last Modified:	09 Jul 2025 03:11
URI:	http://repository.unsri.ac.id/id/eprint/175952

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