AKOMODASI KOMUNIKASI MASYARAKAT SUKU JAWA, SUKU BALI DAN SUKU BUGIS SEBAGAI UPAYA MENJAGA TOLERANSI DAN MENCEGAH KONFLIK DI DESA SUMBER JAYA KECAMATAN SUMBER MARGA TELANG KABUPATEN BANYUASIN

ADE, SOLEHUDIN and Nugraheni, Dyah Hapsari Eko and Pratiwi, Feny Selly (2025) AKOMODASI KOMUNIKASI MASYARAKAT SUKU JAWA, SUKU BALI DAN SUKU BUGIS SEBAGAI UPAYA MENJAGA TOLERANSI DAN MENCEGAH KONFLIK DI DESA SUMBER JAYA KECAMATAN SUMBER MARGA TELANG KABUPATEN BANYUASIN. Undergraduate thesis, Sriwijaya University.

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Abstract

Communication accommodation is a person's ability to adjust, modify, and regulate communication behavior towards the culture of other individuals. This behavior is carried out by everyone, including immigrant communities in Sumber Jaya Village which is a multi-ethnic area. There are several problems caused by differences in culture, communication style, and culture. This study aims to see how the process of communication accommodation of the Javanese, Balinese, and Bugis ethnic groups in Sumber Jaya Village, Sumber Marga Telang District, Banyuasin Regency in preventing potential conflicts. This study is based on the Communication Accommodation theory initiated by Howard Giles in 1973. The method used is qualitative with a phenomenological approach. Data collection was carried out through in-depth interviews with three main informants and two supporting informants. The findings of convergence in this study include adjustments to new environments, a desire to learn other cultures, and the view that communication accommodation is important in intercultural communication exchanges to prevent conflict. Meanwhile, the findings of divergence can be seen from the efforts to maintain and highlight each other's original culture. Excessive communication accommodation was not found in this study, because the informants still uphold an attitude of tolerance and maintain harmony between communities. The conclusion of this study shows that communities tend to use convergence strategies in the communication accommodation process, namely by adjusting culture, language, customs, and habits verbally and nonverbally with the local culture. This is done without excessive effort so as not to cause problems or conflicts in community life. Keywords: Communication Accommodation, Multiethnic, Intercultural Communication, Harmonization, Tolerance

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Akomodasi Komunikasi, Multietnis, Komunikasi Antarbudaya, Harmonisasi,Toleransi
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform > HN1-995 Social history and conditions. Social problems. Social reform
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Ade Solehudin
Date Deposited:	01 Sep 2025 01:39
Last Modified:	01 Sep 2025 01:39
URI:	http://repository.unsri.ac.id/id/eprint/183505

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