PERSONAL BRANDING RA ANITA NOERINGHATI SEBAGAI SINGA BETINA PARLEMEN BUMI SRIWIJAYA

RAHWATI, RIZKI NIA (2025) PERSONAL BRANDING RA ANITA NOERINGHATI SEBAGAI SINGA BETINA PARLEMEN BUMI SRIWIJAYA. Undergraduate thesis, Sriwijaya University.

Preview	Image RAMA_70201_07031382126310_cover.jpg - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (171kB) | Preview
	Text RAMA_70201_07031382126310.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (5MB) | Request a copy
	Text RAMA_70201_07031382126310_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (14MB) | Request a copy
	Text RAMA_70201_07031382126310_0031059202_0016068806_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB)
	Text RAMA_70201_07031382126310_0031059202_0016068806_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (443kB) | Request a copy
	Text RAMA_70201_07031382126310_0031059202_0016068806_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (442kB) | Request a copy
	Text RAMA_70201_07031382126310_0031059202_0016068806_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (161kB) | Request a copy
	Text RAMA_70201_07031382126310_0031059202_0016068806_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text RAMA_70201_07031382126310_0031059202_0016068806_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (197kB) | Request a copy
	Text RAMA_70201_07031382126310_0031059202_0016068806_07_ref.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (206kB) | Request a copy
	Text RAMA_70201_07031382126310_0031059202_0016068806_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

This study aims to analyze the personal branding strategy carried out by RA Anita Noeringhati in shaping her image as the “Lioness of the Sriwijaya Parliament”. Personal branding is an essential element in modern politics, as it influences public perception of political figures, especially women leaders. This research employs a qualitative approach using a case study method to explore in depth how RA Anita developed her political image. Data collection was conducted through in-depth interviews with key informants such as journalists, students, and political colleagues, as well as through documentation from mass media and digital platforms. The data were analyzed using the eight dimensions of personal branding theory proposed by Peter Montoya, namely: specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. The findings show that RA Anita Noeringhati successfully established herself as a firm, vocal, and influential female leader in local politics. The nickname “Lioness of the Sriwijaya Parliament” reflects her strong leadership and dedication to the people of South Sumatra. Her personal branding strategy demonstrates that female politicians can compete credibly and inspire the public in political spaces. Keywords: Personal Branding, Female Leadership,Local Politic, Public image, RA Anita Noeringhati

Item Type:	Thesis (Undergraduate)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Rizki Nia Rahmawati
Date Deposited:	24 Sep 2025 01:28
Last Modified:	24 Sep 2025 01:28
URI:	http://repository.unsri.ac.id/id/eprint/183883

Actions (login required)

View Item