ANALISIS PEMASARAN SAYURAN DI DESA MERAH MATA KECAMATAN BANYUASIN I KABUPATEN BANYUASIN

ANNISA, DIAN and Yulius, Yulius and Bidarti, Agustina (2019) ANALISIS PEMASARAN SAYURAN DI DESA MERAH MATA KECAMATAN BANYUASIN I KABUPATEN BANYUASIN. Undergraduate thesis, Sriwijaya University.

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Abstract

This purpose of this research is to (1) Describe the vegetable marketing channel of Merah Mata Village, Banyuasin I District, Banyuasin Regency. (2) Analyzing marketing margin, farmer's share, and marketing efficiency of vegetables in Merah Mata Village, Banyuasin I District, Banyuasin Regency. (3) Analyzing the magnitude of the elasticity of the transmission of consumer-level vegetable prices to the farm-level vegetable prices in Merah Mata Village, Banyuasin I District, Banyuasin Regency. Location selection is done deliberately. Data was collected from October to November 2019. This study took 33 samples from 135 populations. Determination of this sample using the Slovin formula. Data collection in this study uses primary data and secondary data. The results of research conducted in the Merah Mata Village, there are 3 marketing channels. The average vegetable marketing channel in Merah Mata Village has a low marketing margin, namely the average Oyong marketing margin of each marketing channel is Rp3,666, the average spinach marketing margin is Rp2,500 and the average spinach marketing margin is Rp2,833. Farmer’s share of vegetable farming in Merah Mata Village on marketing channels I and II has a percentage above 50%, but in marketing channel III it has a percentage below 50% and the value of marketing efficiency is ≤ 50 percent which means that marketing of vegetables in Merah Mata Village can be said to be efficient. The value of the transmission elasticity of Oyong price was 1 = 0.626. Transmission elasticity of spinach prices was 1 = 0.690 and the elasticity of spinach prices was 1 = 0.584. this shows that vegetables farming ini the village of Merah Mata has transmission elasticity 1 < 1 which means the increase of vegetables price at tehe consumer level is smaller than increase of vegetables price at the farmer level. Keywords: Farmer’s share, Marketing channel, Marketing margin, Vegetables farming

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Analisis Pemasaran, Usahatani Sayuran
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General) S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Users 4349 not found.
Date Deposited:	29 Jan 2020 04:34
Last Modified:	29 Jan 2020 04:34
URI:	http://repository.unsri.ac.id/id/eprint/26271

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