HARGA ECERAN BERAS TERTINGGI DAN DAMPAKNYA TERHADAP KEPUTUSAN MASYARAKAT MENENGAH DAN MISKIN DALAM MENGONSUMSI BERAS DI KELURAHAN 20 ILIR II KOTA PALEMBANG

SATRIO, FRAZKY SUDIHARTO and Mulyana, Andy and Adriani, Dessy (2019) HARGA ECERAN BERAS TERTINGGI DAN DAMPAKNYA TERHADAP KEPUTUSAN MASYARAKAT MENENGAH DAN MISKIN DALAM MENGONSUMSI BERAS DI KELURAHAN 20 ILIR II KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This research was located in Sekip Ujung Market of Kemuning Sub-district of Palembang City in August 2018. The purpose of this research is 1) Describing Decisions maker process of The Poor and The Middle Class on rice consumption after The Highest Retail of rice policy in Sekip Ujung Market of Kemuning Sub-district of Palembang City, 2) Analyzing factors that affecting in buying decision of rice for the poor and the middle class, 3) To calculate total of rice consumption for the poor and the middle class depand on The Highest Retail Price. The research method used in this research is survey method. Sampling method used is Disproportionate Stratified Random Sampling method. The number of samples used in this research are 30 samples, that consisting of 15 The poor people and 15 The Middle Class. The data collected are primary and secondary data. Primary data was obtained through interviews the respondents and secondary data obtained through related agency. People decision in Sekip Ujung Market consist of introduce of consumer decision, find of information about rice, alternate evaluation, Consumer decision, and evaluation after buying. Factors that affecting consumer in choosing rice significantly are variety and quality of rice, although unsignificant factor is form of rice. There is no significant difference in the amount of rice consumption among consumers at the Sekip Ujung Market. The average amount of consumption of medium consumer rice is 15.77 kg lower, compared to premium consumers which is 21.76 kg with a difference in the amount of consumption of medium and premium rice of 5.99 kg. Keywords: Decisions, Consumer, Rice, Consumption

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Keputusan, Konsumen, Konsumsi Beras
Subjects:	S Agriculture > S Agriculture (General) > S1-(972) Agriculture (General) S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Users 4979 not found.
Date Deposited:	31 Jan 2020 01:58
Last Modified:	31 Jan 2020 01:58
URI:	http://repository.unsri.ac.id/id/eprint/26496

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