STRATEGI KOMUNIKASI PEMASARAN SUNNY PRODUCTION DALAM MENDAPATKAN KEPERCAYAAN PELANGGAN

MUHAMMAD, WAFI and Mahriani, Retna (2020) STRATEGI KOMUNIKASI PEMASARAN SUNNY PRODUCTION DALAM MENDAPATKAN KEPERCAYAAN PELANGGAN. Undergraduate thesis, Sriwijaya University.

	Text a. RAMA_70201_07031381621103.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy
	Text b. RAMA_70201_07031381621103_turnitin.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (20MB) | Request a copy
Preview	Text c. RAMA_70201_07031381621103_0009126007_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (476kB) | Preview
	Text d. RAMA_70201_07031381621103_0009126007_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (102kB) | Request a copy
	Text e. RAMA_70201_07031381621103_0009126007_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (66kB) | Request a copy
	Text f. RAMA_70201_07031381621103_0009126007_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (309kB) | Request a copy
	Text g. RAMA_70201_07031381621103_0009126007_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (489kB) | Request a copy
	Text h. RAMA_70201_07031381621103_0009126007_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (37kB) | Request a copy
	Text i. RAMA_70201_07031381621103_0009126007_07_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (539kB) | Request a copy

Abstract

The growth of business competition in the world of vendors, making vendors must have the right marketing communication strategy to survive in the strict competition. Sunny Production is a local vendor in Palembang with the highest marketing achievement compared to competitors. This research looks at how the marketing communication strategy carried out by Sunny Production in gaining customer trust. In this study, researchers used marketing communication theory by Philip Kotler and Garry Armstrong by using qualitative methods and descriptive data types. Data collection techniques using in-depth interviews, observation, and study documentation. The results showed that the Sunny Production product dimensions applied product diversity and product brands. Then, the Sunny Production price dimension gives a list of prices and discounts to certain clients. Furthermore, the Sunny Production promotion dimension uses advertising, personal selling, and direct marketing. After that, Sunny Production applied the distribution channel, determined the type of transportation, and selected the location of the warehouse in the distribution dimension. The method of personal selling is most often used by Sunny Production through its managing director in conducting marketing communication strategies to gain customer trust. Key words: Marketing Communication, Vendor, Customer Trust.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Marketing Communication, Vendor, Customer Trust, Sunny Production
Subjects:	H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products > HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods.
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 7529 not found.
Date Deposited:	26 Aug 2020 07:39
Last Modified:	26 Aug 2020 07:39
URI:	http://repository.unsri.ac.id/id/eprint/33741

Actions (login required)

View Item