STRATEGI KOMUNIKASI DINAS KOMUNIKASI DAN INFORMATIKA KOTA PALEMBANG PADA LAYANAN PALEMBANG SIAGA 112

PUTRI, REYNA ANGGIA and Hapsari, Dyah and Saraswaty, Erlisa (2020) STRATEGI KOMUNIKASI DINAS KOMUNIKASI DAN INFORMATIKA KOTA PALEMBANG PADA LAYANAN PALEMBANG SIAGA 112. Undergraduate thesis, Sriwijaya University.

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Abstract

The purpose of this study is to look at the communication strategy of the Office of Communication and Information of Palembang City on Palembang Siaga 112 Service. This study uses qualitative research methods. Research data obtained from primary and secondary data. Primary data was obtained through in-depth interviews with two staff of Palembang Siaga 112 Service, two Integrated Regional Representative Offices of Palembang City, and two people of representatives the Palembang City as service users. Furthermore, secondary data is obtained through library research, photographs, pictures, and archive documentation. According to Cutlip, Center, Broom, the communication strategy runs well measured by four proces basic assumptions, namely Define problems or opportunities, plan and program, take action and communicate, and evaluate programs. Based on the analysis of the results of research conducted, it can be concluded that the communication strategy of the Office of Communication and Information of Palembang City on Palembang Siaga 112 Service has not been going well enough. Based on the analysis from the result of research conduct, it can be concluded that the communication strategy by Palembang Siaga 112 Service hasn’t appropriate with a good communication strategy according Cutlip, Center, Broom. It’s because the Office of Communication and Information of Palembang City runs two stages of four existing stages, namely the first stage define problems or opportunities, and the third stage is take action and communicate.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Komunikasi, Layanan Palembang Siaga 112, Dinas Komunikasi dan Informatika Kota Palembang
Subjects:	H Social Sciences > H Social Sciences (General) P Language and Literature > P Philology. Linguistics > P94.7 Interpersonal communication
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 8368 not found.
Date Deposited:	05 Oct 2020 07:13
Last Modified:	05 Oct 2020 07:13
URI:	http://repository.unsri.ac.id/id/eprint/36187

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