EFEKTIVITAS PEMBUATAN IKLAN DALAM PENERIMAAN MAHASISWA BARU STIKES MUHAMMADIYAH PALEMBANG TAHUN 2017 DI SURAT KABAR SUARA NUSANTARA

JAMIL, MOLINA NABILLA PAQUITA and Siswanto, Joko and Malinda, Febrimarani (2019) EFEKTIVITAS PEMBUATAN IKLAN DALAM PENERIMAAN MAHASISWA BARU STIKES MUHAMMADIYAH PALEMBANG TAHUN 2017 DI SURAT KABAR SUARA NUSANTARA. Undergraduate thesis, Sriwijaya University.

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Abstract

the clan has two main roles, namely as a giver of information and as a means of forming public opinion. Targeted (effective) advertising can be used by STIKes Muhammadiyah Palembang to influence people's perceptions and preferences towards STIKes Muhammadiyah Palembang. This is the importance of understanding to know how the process of creating effective advertising. The research method used is a qualitative research method by conducting in-depth interviews, observation and documentation. This research also uses descriptive analysis where reliable information will be collected obtained from the object under study in detail and know the research problem clearly. The results of this study indicate that in the process of making a new student admission advertisement is good. The stages used are also in accordance with Terench A. Shimp; extension of the marketing strategy, the inclusion of consumer perspectives, advertising is persuasive, there is innovation, the content of the ad is as it is and also not excessive in delivering advertising messages. Keywords: Effectiveness, Ad Creation, Promotion

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Keywords: Effectiveness, Ad Creation, Promotion
Subjects:	J Political Science > JA Political science (General) > JA1-92 Political science (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 1326 not found.
Date Deposited:	12 Aug 2019 06:51
Last Modified:	12 Aug 2019 06:51
URI:	http://repository.unsri.ac.id/id/eprint/4114

Available Versions of this Item

• EFEKTIVITAS PEMBUATAN IKLAN DALAM PENERIMAAN MAHASISWA BARU STIKES MUHAMMADIYAH PALEMBANG TAHUN 2017 DI SURAT KABAR SUARA NUSANTARA. (deposited 12 Aug 2019 06:51) [Currently Displayed]
  • EFEKTIVITAS PEMBUATAN IKLAN DALAM PENERIMAAN MAHASISWA BARU STIKES MUHAMMADIYAH PALEMBANG TAHUN 2017 DI SURAT KABAR SUARA NUSANTARA. (deposited 12 Aug 2019 08:26)

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