EFEKTIVITAS IKLAN SMARTPHONE OPPO F5 DITELEVISI DALAM MENINGKATKAN PENJUALAN (Studi Pada Mahasiswa/i Ilmu Komunikasi Angkatan 2015/16 Kampus Palembang)

PRATAMA, DIAS ASMORO and Hapsari, Dyah and Mailinda, Nurly (2019) EFEKTIVITAS IKLAN SMARTPHONE OPPO F5 DITELEVISI DALAM MENINGKATKAN PENJUALAN (Studi Pada Mahasiswa/i Ilmu Komunikasi Angkatan 2015/16 Kampus Palembang). Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031381419138.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_70201_07031381419138_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (14MB) | Request a copy
Preview	Text RAMA_70201_07031381419138_0007018802_0014059002_01_FRONT_REF.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (2MB) | Preview
	Text RAMA_70201_07031381419138_0007018802_0014059002_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (641kB) | Request a copy
	Text RAMA_70201_07031381419138_0007018802_0014059002_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (492kB) | Request a copy
	Text RAMA_70201_07031381419138_0007018802_0014059002_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (375kB) | Request a copy
	Text RAMA_70201_07031381419138_0007018802_0014059002_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (755kB) | Request a copy
	Text RAMA_70201_07031381419138_0007018802_0014059002_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (194kB) | Request a copy
	Text RAMA_70201_07031381419138_0007018802_0014059002_06_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (308kB) | Request a copy
	Text RAMA_70201_07031381419138_0007018802_0014059002_07_lamp.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (702kB) | Request a copy

Abstract

The Effectiveness of OPPO F5 Smartphone Advertisement on Television in Increasing Sales (Study on Communication Sciences Students Campus Palembang Class 2015/2016). This research is motivated by the many smartphone products that use advertising as one of the promotional media to attract consumers, by displaying the advantages and sophistication of their products. Therefore, the problem arises, how effective OPPO F5 smartphone advertisements are on television in increasing sales. While the form of this research is quantitative descriptive research. This research was conducted with a population of 213 people and after using Slovin formula from Burhan Bungin, after calculation, it was obtained a sample of 68 respondents from 2015/2016 Sriwijaya University Communication Science students, Palembang campus, and this study was carried out between February and March 2019. Data collection methods are solved by the method of distributing questionnaires and observations. The results of this study indicate that advertising has a good effect in increasing sales. This is indicated by the results of research which states that smartphone advertisements are considered good based on 5 elements of television advertising effectiveness, namely: Attention, Interest, Desire, Decision, Action.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Efektivitas, Iklan, Televisi
Subjects:	L Education > L Education (General) > L7-991 Education (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 1330 not found.
Date Deposited:	12 Aug 2019 08:41
Last Modified:	12 Aug 2019 08:41
URI:	http://repository.unsri.ac.id/id/eprint/4131

Actions (login required)

View Item