ANALISIS KELAYAKAN FINANSIAL DAN SALURAN PEMASARAN USAHA PEMPEK IKAN SUNGAI DI KELURAHAN 7 ULU PALEMBANG = FINANCIAL FEASIBILITY AND MARKETING CHANNEL OF FRESHWATER FISH CAKE BUSINESS IN 7 ULU VILLAGE PALEMBANG

SIPAYUNG, DIANA NOVIA and Husin, Laila and Arbi, Muhammad (2018) ANALISIS KELAYAKAN FINANSIAL DAN SALURAN PEMASARAN USAHA PEMPEK IKAN SUNGAI DI KELURAHAN 7 ULU PALEMBANG = FINANCIAL FEASIBILITY AND MARKETING CHANNEL OF FRESHWATER FISH CAKE BUSINESS IN 7 ULU VILLAGE PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The objectives of this research were (1) To describe Fresh Water Fish Cake business activity at 7 Ulu Village, Palembang; (2) To analyze financial feasibility of Fresh Water Fish Cake at 7 Ulu Village; (3) To analyze marketing channel and system of Fresh Water Fish Business at 7 Ulu Village. This research wasconduct an November 2017 to February 2018 at 7 Ulu Village, seberang ulu Sub-district, Palembang by taken 3 business unit of micro, small and middle-scale Fresh Water Fish Cake business. The results of the research show that Fresh Water Fish Cake business at 7 Ulu Village has good business activity. Financially this business is feasible to run where based on long-term calculation for 5 years, the value of NPV in Fresh Water Fish Cake A (micro business) is generated positive amounting to Rp.355.342.418,8, at Fresh Water Fish Cake B (small business) of Rp1.989.389.195, and in Fresh Water Fish Cake C (medium business) effort of Rp. 3.385.608.620, IRR on Fresh Water Fish Cake A Business (micro business) 22%, Fresh Water Fish Cake B (small-scale business) 24% and Fresh Water Fish Cake C (medium enterprise) 24%. Gross B / C Fresh Water Fish Cake A (micro business) 1.33, Fresh Water Fish Cake B (small business) 1.51, and Fresh Water Fish Cake C (medium enterprises) 1.25. Channels and marketing system at Fresh Water Fish Cake Enterprises in 7 Ulu Village is directly and through social media. The marketing channel used is Intermediary, Agent, and facilitator. The higher the consumer demand for a product, the greater the income that will be earned by the manufacturer

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	business activity, financial feasibility, channel and marketing system
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Users 12 not found.
Date Deposited:	13 Aug 2019 04:56
Last Modified:	13 Aug 2019 04:56
URI:	http://repository.unsri.ac.id/id/eprint/4205

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