PENGARUH BRAND IMAGE TERHADAP MINAT BELI SEPATU SPECS DI KALANGAN MAHASISWA FISIP UNIVERSITAS SRIWIJAYA ANGKATAN 2016 KAMPUS INDERALAYA

SALIM, IMAM AGUS and Hapsari, Dyah and Bafadhal, Oemar Madri (2021) PENGARUH BRAND IMAGE TERHADAP MINAT BELI SEPATU SPECS DI KALANGAN MAHASISWA FISIP UNIVERSITAS SRIWIJAYA ANGKATAN 2016 KAMPUS INDERALAYA. Undergraduate thesis, Sriwijaya University.

	Text RAMA_70201_07031281621088.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (3MB) | Request a copy
	Text RAMA_70201_07031281621088_24%.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (10MB) | Request a copy
Preview	Text RAMA_70201_07031281621088_0001016025_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB) | Preview
	Text RAMA_70201_07031281621088_0001016025_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (675kB) | Request a copy
	Text RAMA_70201_07031281621088_0001016025_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (847kB) | Request a copy
	Text RAMA_70201_07031281621088_0001016025_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (470kB) | Request a copy
	Text RAMA_70201_07031281621088_0001016025_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (676kB) | Request a copy
	Text RAMA_70201_07031281621088_0001016025_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (221kB) | Request a copy
	Text RAMA_70201_07031281621088_0001016025_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (340kB) | Request a copy
	Text RAMA_70201_07031281621088_0001016025_08_lamp.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (1MB) | Request a copy

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image terhadap minat beli sepatu Specs dikalangan mahasiswa FISIP Universitas Sriwijaya angkatan 2016 kampus Inderalaya. Metode yang digunakan dalam peneletian ini adalah kuantitatif yang bersifat asosiatif , data-data dalam penelitian ini diperoleh dengan metode penyebaran kuisioner, observasi, dan studi dokumentasi. Dalam penelitian ini teori yang digunakan peneliti yaitu teori brand image oleh Joseph Plummer dan teori minat beli oleh Schiffman And Kanuk. Hasil dari penelitian ini menunjukan bahwa brand image dari sepatu Specs berpengaruh terhadap minat beli berdasarkan teori brand image dan minat beli yang digunakan dalam penelitian ini. Hal ini dapat dibuktikan dengan perusahaan Specs telah menerapkan semua dimensi brand image diantaranya Product Attribute, Consumer Benefits, Dan Brand Personality. Kata Kunci : Brand image, Minat beli, Sepatu, Specs.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Brand image, Minat beli, Sepatu, Specs.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 10714 not found.
Date Deposited:	15 Feb 2021 04:14
Last Modified:	15 Feb 2021 04:14
URI:	http://repository.unsri.ac.id/id/eprint/42438

Actions (login required)

View Item