ANALISIS PENGARUH SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN SEPEDA MOTOR YAMAHA PADA PT. THAMRIN BROTHERS UNTUK WILAYAH SUMATERA SELATAN

PRATAMA, MARIO AZKA and Diah, Yuliansyah M. and Handy, Thomas (2009) ANALISIS PENGARUH SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN SEPEDA MOTOR YAMAHA PADA PT. THAMRIN BROTHERS UNTUK WILAYAH SUMATERA SELATAN. Undergraduate thesis, Sriwijaya University.

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Abstract

The objective of this research are 1) to find out how big the influence of channel distribution in increasing sales volume of Yamaha motorcycle in PT. Brothers Thamrin Region for South Sumatra and 2) to gain insight about the marketing activities undertaken by the PT. Brothers Thamrin, particularly in marketing for Yamaha motorcycle in South Sumatra region. Results of research indicate that the distribution channels affect the volume of sales on Yamaha motorcycle of PT. Thamrin Brothers and also the number of subdealers that are used in the distribution channel with the volume of sales on the Yamaha motorcycle PT. Thamrin Brothers have a high correlation and positive relationship. To increase its sales volume, the author recommends the addition of the number of sub dealer, adding the number of salesman, consider the size of the operational costs that will be issued the company, increase supervision of the sales performance in every sub-dealer, and also consider factors that may affect the sales volume as factors internal and external.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Distribution Channel, Sales Volume
Subjects:	H Social Sciences > HF Commerce > HF5410-5417.5 Marketing. Distribution of products > HF5415.126.R38 Database marketing--Statistical methods. Data mining--Statistical methods. Big data--Statistical methods. H Social Sciences > HF Commerce > HF5469.7-5481 Markets. Fairs
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr Halim Sobri
Date Deposited:	26 Mar 2021 05:29
Last Modified:	26 Mar 2021 05:29
URI:	http://repository.unsri.ac.id/id/eprint/44295

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