KOMUNIKASI KRISIS PADA DINAS KESEHATAN PROVINSI SUMATERA SELATAN DALAM MENANGGAPI RUMOR NEGATIF TERKAIT PEMBERITAAN VAKSIN KE TENAGA MEDIS

ARIEF, MUHAMMAD HAVIF and Mahriani, Retna and Saraswaty, Erlisa (2021) KOMUNIKASI KRISIS PADA DINAS KESEHATAN PROVINSI SUMATERA SELATAN DALAM MENANGGAPI RUMOR NEGATIF TERKAIT PEMBERITAAN VAKSIN KE TENAGA MEDIS. Undergraduate thesis, Sriwijaya University.

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Abstract

Communication is the process of exchanging messages from communicators to communicants. This study examines how Crisis Communication at the South Sumatra Provincial Health Office Responds to Negative Rumors Regarding Vaccine Coverage to Medical Personnel. The Crisis Communication Strategy can be seen from how the South Sumatra Provincial Health Office responded to the negative rumors. In this study explains how the Health Office communicates to the public regarding the current crisis. This research also shows how the steps taken in response to the crisis. The theory used in this research is the situational crisis communication theory (SCCT) which has 4 dimensions, including Deny strategies, Diminish strategies, Rebuild strategies, and Reinforcing / Bolstering strategies. This study uses qualitative method approach. This research procedure will produce descriptive data in the form of words or verbally from the results using in-depth interviewing techniques on two informants. Data collection in this study was carried out by making observations to see firsthand how the South Sumatra Provincial Health Office responded to negative rumors related to vaccine coverage to medical personnel. In addition, there is also documentation in the form of photo interviews with informants from existing activities. The results showed that the Provincial Health Office of South Sumatra had communicated the crisis to the community well based on these four dimensions. This can be proven by the crisis phenomenon that has been passed.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Crisis Communication, Health Office, South Sumatera Province
Subjects:	G Geography. Anthropology. Recreation > GN Anthropology > GN451-477.7 Intellectual life Including communication, recreation, philosophy, religion, knowledge, etc. K Law > KB Religious law in general. Comparative religious law. Jurisprudence > KBP3075-3096.5 Public health P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 11650 not found.
Date Deposited:	06 Apr 2021 08:35
Last Modified:	06 Apr 2021 08:35
URI:	http://repository.unsri.ac.id/id/eprint/44962

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