UPAYA THE BODY SHOP DALAM MENYEBARLUASKAN KAMPANYE AGAINST ANIMAL TESTING DI AMERIKA SERIKAT

JULIYANI, JULIYANI and Azhar, Azhar and Abror, Muhammad Yusuf (2021) UPAYA THE BODY SHOP DALAM MENYEBARLUASKAN KAMPANYE AGAINST ANIMAL TESTING DI AMERIKA SERIKAT. Undergraduate thesis, Sriwijaya University.

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Abstract

The majority of cosmetic companies in the world are still using animals as a testing stage for their cosmetic products, this is apparently capable of causing global environmental problems. The role of a cosmetic company in changing policy in a region can be seen in the Against Animal Testing Campaign by The Body Shop in the United States. This study aims to determine the efforts made by The Body Shop in disseminating the Against Animal Testing Campaign in the United States. With this research, the public is able to realize the bad effects that will occur if animal testing continues. The method used is qualitative data analysis techniques with content analysis to form ideas to help decipher textual data in order to find the most common data revealed in The Body Shop's efforts either directly in the community or through social media in disseminating campaign in the United States. The researcher used constructivism theory to find out how The Body Shop makes a change by creating shared ideas. The results of this study indicate that The Body Shop has formed a support team, collaborating with influencers and senators in the state of the United States of America, so that this campaign can be widely spread and get support from the public to fight animal testing in the United States. Keyword: Against Animal Testing Campaign, The Body Shop, United States

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Amerika Serikat, Kampanye Against Animal Testing, The Body Shop
Subjects:	J Political Science > JZ International relations
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	Users 11573 not found.
Date Deposited:	08 Apr 2021 03:23
Last Modified:	08 Apr 2021 03:23
URI:	http://repository.unsri.ac.id/id/eprint/45053

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