PENGARUH BAURAN PROMOSI KARTU IM3 TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA INDRALAYA)

PUTRI, ALDILA MEIDIKA and Daud, Islahuddin and Nofiawaty, Nofiawaty (2011) PENGARUH BAURAN PROMOSI KARTU IM3 TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (STUDI KASUS MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA INDRALAYA). Undergraduate thesis, Sriwijaya University.

[thumbnail of RAMA_61201_01061001040.pdf] Text
RAMA_61201_01061001040.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.
Download (42MB)
[thumbnail of RAMA_61201_01061001040_0024065302_01_front_ref.pdf]
Preview
 Text
RAMA_61201_01061001040_0024065302_01_front_ref.pdf - Accepted Version
Available under License Creative Commons Public Domain Dedication.
Download (9MB) | Preview
[thumbnail of RAMA_61201_01061001040_0024065302_02.pdf] Text
RAMA_61201_01061001040_0024065302_02.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.
Download (7MB)
[thumbnail of RAMA_61201_01061001040_0024065302_03.pdf] Text
RAMA_61201_01061001040_0024065302_03.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.
Download (2MB)
[thumbnail of RAMA_61201_01061001040_0024065302_04.pdf] Text
RAMA_61201_01061001040_0024065302_04.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.
Download (5MB)
[thumbnail of RAMA_61201_01061001040_0024065302_05.pdf] Text
RAMA_61201_01061001040_0024065302_05.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.
Download (9MB)
[thumbnail of RAMA_61201_01061001040_0024065302_06.pdf] Text
RAMA_61201_01061001040_0024065302_06.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.
Download (673kB)
[thumbnail of RAMA_61201_01061001040_0024065302_07_ref.pdf] Text
RAMA_61201_01061001040_0024065302_07_ref.pdf - Bibliography
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.
Download (435kB)
[thumbnail of RAMA_61201_01061001040_0024065302_08_lamp.pdf] Text
RAMA_61201_01061001040_0024065302_08_lamp.pdf - Accepted Version
Restricted to Repository staff only
Available under License Creative Commons Public Domain Dedication.
Download (7MB)

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui seberapa besar pengaruh bauran promosi terhadap keputusan pembelian konsumen. Variabel dependen penelitian adalah keputusan pembelian konsumen dan variabel independen penelitian adalah bauran promosi. Data yang digunakan dalam penelitian ini adalah data primer dimana menggunakan kuesioner dengan 100 responden dengan metode non probability sampling dengan menggunakan rumus Roscoe. Hasil penelitian menunjukkan, ada dua variabel promosi yang berpengaruh signifikan terhadap keputusan pembelian konsumen yaitu periklanan dan hubungan masyarakat & publisitas. Kata kunci: bauran promosi dan keputusan pembelian.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: bauran promosi dan keputusan pembelian.
Subjects: H Social Sciences > HF Commerce > HF1014 Balance of trade
Divisions: 01-Faculty of Economics > 61201-Management (S1)
Depositing User: Mrs. Elly Suryani
Date Deposited: 16 Apr 2021 07:14
Last Modified: 16 Apr 2021 07:14
URI: http://repository.unsri.ac.id/id/eprint/45402

Actions (login required)

View Item View Item