STRATEGI PEDAGANG PERANTARA MEMELIHARA KEUNTUNGAN DALAM PEMASARAN BAHAN OLAH KARET RAKYAT DI DESA UJAN MAS LAMA KECAMATAN UJAN MAS KABUPATEN MUARA ENIM

DORIANI, FRISELA RUT and Antoni, Mirza (2021) STRATEGI PEDAGANG PERANTARA MEMELIHARA KEUNTUNGAN DALAM PEMASARAN BAHAN OLAH KARET RAKYAT DI DESA UJAN MAS LAMA KECAMATAN UJAN MAS KABUPATEN MUARA ENIM. Undergraduate thesis, Sriwijaya University.

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Abstract

There are usually intermediate traders who buy and sell high quality and low quality bokar. The different quality or quality of rubber is seen from the physical point of view which will determine the quality of the rubber which is high quality or low quality. The objectives of this study were to analyze the difference in profit for traders between high quality rubber and low quality rubber in Ujan Mas Lama Village, Ujan Mas District, Muara Enim Regency, South Sumatra. Knowing the mechanism for determining the purchase price of rubber processing materials by intermediary traders in Ujan Mas Lama Village, Ujan Mas District, Muara Enim Regency, South Sumatra. Knowing the strategy carried out by intermediary traders so that farmers continue to sell rubber processing materials to him in Ujan Mas Lama Village, Ujan Mas District, Muara Enim Regency, South Sumatra. This research was conducted in Ujan Mas Lama Village, Ujan Mas District, Muara Enim Regency. Data collection was carried out in January 2021. The method used in this study was a survey method. The sampling method used in this study was simple random sampling with a total sample of 10 traders who buy and sell high and low quality rubber processing materials and 10 samples of rubber processing materials farmers. The data obtained consisted of primary data and secondary data. The results showed that the total profit of middlemen buying and selling high quality rubber processing materials per month was IDR 8,784,728. The total profit of middlemen buying and selling low quality rubber processing materials per month is Rp3,537,147. The profit of intermediary traders who buy and sell high quality rubber processing materials is greater 24% than traders who buy and sell low quality community rubber processing materials in Ujan Mas Lama Village, Ujan Mas District, Muara Enim Regency. The average trader determines the purchase price of a rubber processing materials based on factory prices, competitor prices, marketing costs, profit targets and market prices. The average trader strategy to keep farmers selling their rubber processing materials to traders includes providing allowances such as THR, providing debt, having family relationships and buying rubber processing materials at a high price.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Rubber processing materials, intermediary traders, mechanism, profit, strategy
Subjects:	S Agriculture > S Agriculture (General) > S560-571.5 Farm economics. Farm management. Agricultural mathematics. Including production standards, record keeping, farmwork rates, marketing
Divisions:	05-Faculty of Agriculture > 54201-Agribusiness (S1)
Depositing User:	Users 11847 not found.
Date Deposited:	26 Apr 2021 03:12
Last Modified:	09 Jun 2021 07:59
URI:	http://repository.unsri.ac.id/id/eprint/45923

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