PERSEPSI MAHASISWA ATAS KREDIBILITAS BRAND AMBASSADOR RALINE SHAH PADA IKLAN KOSMETIK WARDAH DI TELEVISI (STUDI PADA MAHASISWI ILMU KOMUNIKASI KAMPUS INDRALAYA UNIVERSITAS SRIWIJAYA ANGKATAN 2016-2019)

CAELI, LUCIA REGINA and Putra, Raniasa and Andarini, Rindang Senja (2021) PERSEPSI MAHASISWA ATAS KREDIBILITAS BRAND AMBASSADOR RALINE SHAH PADA IKLAN KOSMETIK WARDAH DI TELEVISI (STUDI PADA MAHASISWI ILMU KOMUNIKASI KAMPUS INDRALAYA UNIVERSITAS SRIWIJAYA ANGKATAN 2016-2019). Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini berjudul “Persepsi Mahasiswa atas Kredibilitas Brand Ambassador Raline Shah pada Iklan Kosmetik Wardah di Televisi (Studi pada Mahasiswi Ilmu Komunikasi Kampus Indralaya Universitas Sriwijaya Angkatan 2016- 2019)”. Penelitian ini bertujuan untuk mengetahui bagaimana persepsi mahasiswi Ilmu Komunikasi Indralaya Universitas Sriwijaya angkatan 2016-2019 atas kredibilitas Raline Shah selaku brand ambassador dari kosmetik Wardah yang mengiklankan kosmetik di televisi. Penelitian ini menggunakan teori Kredibilitas Sumber yang dikemukakan oleh Jallaludin Rakhmat dan menggunakan metode penelitian kuantitatif, dimana data yang diperoleh dari hasil penyebaran kuesioner melalui google form dengan jumlah responden sebanyak 76 orang dan juga studi dokumentasi dari berita dan website resmi kosmetik Wardah. Hasil dari penelitian ini menunjukan persepsi mahasiswi atas kredibilitas brand ambassador Raline Shah pada iklan kosmetik Wardah di televisi secara umum adalah baik. Hal ini dilihat dari hasil penelitian total akumulatif dari setiap dimensi kredibilitas sumber. Kata Kunci : Kredibilitas Sumber, Komunikasi Pemasaran, Wardah

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Kredibilitas Sumber, Komunikasi Pemasaran, Wardah
Subjects:	H Social Sciences > HT Communities. Classes. Races > HT251-265 Mental and moral life H Social Sciences > HT Communities. Classes. Races > HT330-334 Metropolitan areas H Social Sciences > HT Communities. Classes. Races > HT401-485 Rural groups. Rural sociology H Social Sciences > HT Communities. Classes. Races > HT51-1595 Communities. Classes. Races H Social Sciences > HT Communities. Classes. Races > HT51-65 Human settlements. Communities
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 11858 not found.
Date Deposited:	30 Apr 2021 04:09
Last Modified:	30 Apr 2021 04:09
URI:	http://repository.unsri.ac.id/id/eprint/46063

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