ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PEMBELIAN IMPULSIF PADA KONSUMEN BUTIK 79 DI PALEMBANG TRADE CENTER PALEMBANG

SARI, DEWI PERMATA and Widad, Ahmad and Eka, Dian (2014) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PEMBELIAN IMPULSIF PADA KONSUMEN BUTIK 79 DI PALEMBANG TRADE CENTER PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari shopping lifestyle, fashion involvement, pre-decision stage, dan post-decision stage terhadap pembelian impulsif baik secara parsial maupun simultan. Populasi target dalam penelitian ini adalah konsumen Butik 79 di Palembang Trade Center Palembang. Sampel yang digunakan sebanyak 100 responden. Teknik sampling yang digunakan adalah non probability sampling. Alat analisis yang digunakan adalah regresi linier berganda.Hasil uji secara simultan, menunjukkan bahwa variabel shopping lifestyle, fashion involvement, pre-decision stage, dan post-decision stage secara bersama-sama berpengaruh signifikan terhadap pembelian impulsif. Secara parsial, menunjukkan bahwa variabel shopping lifestyle dan fashion involvement berpengaruh positif, namun tidak terlalu signifikan terhadap pembelian impulsif, sedangkan variabel pre-decision stage dan post-decision stage terbukti berpengaruh signifikan terhadap pembelian impulsif. Kata kunci : Gaya hidup belanja, keterlibatan mode, tahap pra-keputusan, tahap pasca-keputusan, dan pembelian impulsif.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Gaya hidup belanja, keterlibatan mode, tahap pra-keputusan, tahap pasca-keputusan, dan pembelian impulsif.
Subjects:	H Social Sciences > HF Commerce > HF1014 Balance of trade
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mrs. Elly Suryani
Date Deposited:	31 May 2021 08:08
Last Modified:	31 May 2021 08:08
URI:	http://repository.unsri.ac.id/id/eprint/46979

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