PERILAKU INDUSTRI KAIN TENUN TAJUNG DI KELURAHAN TUAN KENTANG PALEMBANG

CHASANAH, USWATUN and Teguh, Muhammad and Effendi, Abbas (2010) PERILAKU INDUSTRI KAIN TENUN TAJUNG DI KELURAHAN TUAN KENTANG PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

The objective of this research to analyze the conduct (pricing strategy and product strategy) of tajung moven industry in Tuan Kentang Palembang. The data that has been used are primer, data colleted by observed and interviewed responden, and the secondary data taken from many resources included the from BPS (Badan Pusat Statistik) and Disperindagkop (Dinas Perindustrian, Perdagangan dan Koperasi) of Palembang. The result of this research showed that pricing strategy tajung moven industiy in Tuan Kentang Palembang uses cost plus pricing and determined by collector. Produsct strategy used differentiation of product, product are gebeng and blongsong.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Pricing strategy, product strategy, cost plus pricing, tajung moven industry
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD5650-5660 Employee participation in management. Employee ownership. Industrial democracy. Works councils H Social Sciences > HD Industries. Land use. Labor > HD58.7-58.95 Organizational behavior, change and effectiveness. Corporate culture
Divisions:	01-Faculty of Economics > 60201-Development Economics (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	23 Jun 2021 05:35
Last Modified:	23 Jun 2021 05:35
URI:	http://repository.unsri.ac.id/id/eprint/48454

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