ANALISIS STRUKTUR PASAR, DAYA SAING DAN PREFERENSI KONSUMEN TERHADAP KOMODITAS TEH DI KOTA PAGARALAM

LESTARI, ANISSA and Azwardi, Azwardi and Sukanto, Sukanto (2013) ANALISIS STRUKTUR PASAR, DAYA SAING DAN PREFERENSI KONSUMEN TERHADAP KOMODITAS TEH DI KOTA PAGARALAM. Undergraduate thesis, Sriwijaya University.

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Abstract

This study was aimed at indetifying and analyzing the market structure, competitiveness and the consumer preferences on tea in Pagaralam. Descriptive and quantitative methods were used in this study. The result showed that the tea market structure contained monopolistic competition consisting of several sellers (two wholesalers, seven mini markets and two souvenir shops) with differentiated products. Although the calculation of RCA > 1 whisch means that the commodity has a comparative advantage, but in Indonesia the shares of the Pagaralam (South Sumatera) tea were to only two percent of the total area of 1.430 acres. In relation to the consumer preference in Pagaralam, it was found that most the tea consumer (21,42% of the total 70 people) hose Sariwangi product. Because they were more easily available and affordable. The Pagaralam tea products (PTPN VII) retained only 18,57% of the tea market because they were more expensive and unevenly distributed. In addition, most of the people drank Pagaralam black tea because it had good health effects for the consumers.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Market Structure, Competitiveness and Consumer Preferences
Subjects:	H Social Sciences > HB Economic Theory > HB135-147 Mathematical economics. Quantitative methods Including econometrics, input-output analysis, game theory
Divisions:	01-Faculty of Economics > 60201-Development Economics (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	26 Jul 2021 13:34
Last Modified:	26 Jul 2021 13:34
URI:	http://repository.unsri.ac.id/id/eprint/50220

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