KONSEP DIRI DAN KONFORMITAS DALAM PEMILIHAN MEREK PADA PENGGUNA SKIN CARE

NINGTYAS, ADDINI SETIA and Anggraini, Dewi and Purnamasari, Ayu (2021) KONSEP DIRI DAN KONFORMITAS DALAM PEMILIHAN MEREK PADA PENGGUNA SKIN CARE. Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the relationship between self concept and conformity of choosing the brand in skin care users. The study hypothesis that there is relationship between self concept and conformity of choosing the brand in skin care users. Study population were skin care users who aged 18–25 years old and following skin care group at Indonesia which is unknown population. Study sample were 200 people and for try out were 50 people. This study used purposive sampling technique. Study measurement instruments used self concept scale that refers to aspects of self concept from Calhoun and Acocella (1990), then conformity scale that refers to basics of conformity from Baron and Branscombe (2012). Data analysis used Pearson Product Moment correlation. The result of correlation analysis shows r = ‒0,157 and p-value = 0,027 (p<0,05). This means that self concept have a significant and negative relationship with conformity of choosing the brand in skin care users. Thus, the proposed hypothesis is accepted.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Konsep Diri, Konformitas, Pemilihan Merek Skin Care
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > HM Sociology > HM1001-1281 Social psychology
Divisions:	04-Faculty of Medicine > 73201-Phsycology (S1)
Depositing User:	Addini Setia Ningtyas
Date Deposited:	24 Sep 2021 07:50
Last Modified:	24 Sep 2021 07:50
URI:	http://repository.unsri.ac.id/id/eprint/54676

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