PENERAPAN ELECTRONIC - CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) PADA SISTEM INFORMASI PELAYANAN PT. BERKAT KASIH TRI TUNGGAL DENGAN MENGGUNAKAN METODE SERVQUAL (SERVICE QUALITY)

ANANDA, RIZKY TRI and Heroza, Rahmat Izwan (2021) PENERAPAN ELECTRONIC - CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) PADA SISTEM INFORMASI PELAYANAN PT. BERKAT KASIH TRI TUNGGAL DENGAN MENGGUNAKAN METODE SERVQUAL (SERVICE QUALITY). Undergraduate thesis, Sriwijaya University.

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Abstract

PT. Berkat Kasih Tri Tunggal is a company engaged in the field of General Suppliers and contractors serving medium and large companies, both private and government. As a company engaged in the procurement of goods and services that was founded in 2020, the company strives to continuously improve its services so that it can provide better services. Therefore, to support the company's goals as an effort to improve service quality, it is necessary to implement a website-based ECRM system that can help companies improve service quality. To find out what services need to be prioritized on the E-CRM system to be built, it is necessary to measure and analyze through a questionnaire, in this study the measurement and analysis was carried out using the servqual method. The results of this study will implement a website-based E-CRM system that can help companies provide better services.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Customer Relationship Management, Electronic - Customer Relationship Management, Servqual, Service Quality, Sales, Supplier, Contractor
Subjects: T Technology > T Technology (General) > T58.4 Managerial control systems Information technology. Information systems (General)
Divisions: 09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User: Rizky Tri Ananda
Date Deposited: 22 Oct 2021 03:51
Last Modified: 22 Oct 2021 03:51
URI: http://repository.unsri.ac.id/id/eprint/56234

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