FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM MELAKUKAN PEMBELIAN DI EXCELSO CAFE PALEMBANG INDAH MAL

OKTAVIANTY, MARSELA and Widad, Ahmad and Handy, Thomas (2009) FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM MELAKUKAN PEMBELIAN DI EXCELSO CAFE PALEMBANG INDAH MAL. Undergraduate thesis, Sriwijaya University.

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Abstract

The objectives. of this research are (l)Jknowing factors that influencing consumer to do purchasing in Excelso Cafe Palembang Indah Mal and (2) knowing dominant factor that influencing consumer to do decision of purchasing in Excelso Cafe Palembang Indah Mal. The result of research indicate that research about factor analyse for variables of influencing consumer to do decision of purchasing in Excelso Cafe Palembang Indah Mal jaccording to the result of factor analysis; from 21 variables grouped to 6 factors. These factors are product and place, physical evidence and people, promotion and Service, place, process, and advertise. From the multiple linier regression analysis, we find that product and place is the dominant factor that influencing consumer to do decision of purchasing in Excelsp Cafe Palembang Indah Mal. The management Of Exeelso Cafe Palembang Indah Mal have to make the Products being more interesting, unique, and differentiated and also keep the product’s quality appropriate with the product’s price.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Product and Price, Cafe, and Purchasing Decision
Subjects:	H Social Sciences > HF Commerce > HF5735-5746 Business records management
Divisions:	01-Faculty of Economics > 61201-Management (S1)
Depositing User:	Mr. Muhammad Irwan
Date Deposited:	21 Dec 2021 03:30
Last Modified:	21 Dec 2021 03:30
URI:	http://repository.unsri.ac.id/id/eprint/59321

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