PERANAN HUMAS DALAM MELAKSANAKAN KEGIATAN CSR (STUDI PADA PROGRAM BINA LINGKUNGAN DI PT BUKIT ASAM TANJUNG ENIM)

PALEVI, EGA and Alfatih, Andy and Bafadhal, Oemar Madri (2019) PERANAN HUMAS DALAM MELAKSANAKAN KEGIATAN CSR (STUDI PADA PROGRAM BINA LINGKUNGAN DI PT BUKIT ASAM TANJUNG ENIM). Undergraduate thesis, Sriwijaya University.

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Abstract

This study discusses the activities of the Community Development program implemented by PT Bukit Asam Tanjung Enim Public Relations and the process of implementing the activity. This study uses descriptive qualitative research methods with the aim to describe all conditions, situations and social phenomena that occur in society. Data collection methods used are in-depth interviews, observation and documentation studies. In this study, researchers wanted to identify and describe the things that happened to the role of Public Relations in carrying out CSR activities in the Community Development Program at PT Bukit Asam Tanjung Enim at the delivery stage or liaison, fostering relationships, supporting management and image building. The results showed that Public Relations in carrying out CSR activities in the Community Development Program had several advantages. The benefits obtained in the form of corporate relations with the community are better interwoven. In addition, the company's aim to carry out CSR activities in the Community Development program is to form a form of corporate social responsibility to the community in which PT Bukit Asam is a large company located in Tanjung Enim. Keywords: Role of Public Relations, CSR, Community Development Program

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Peranan Humas, Kegiatan CSR, Program
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Users 1690 not found.
Date Deposited:	06 Mar 2020 03:55
Last Modified:	06 Mar 2020 03:55
URI:	http://repository.unsri.ac.id/id/eprint/6261

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