STRATEGI GASTRODIPLOMASI DALAM MENINGKATKAN INDUSTRI MAKANAN THAILAND

RIYANTO, KENI and Nisyak, Hoirun and Aisyah, Sari Mutiara (2021) STRATEGI GASTRODIPLOMASI DALAM MENINGKATKAN INDUSTRI MAKANAN THAILAND. Undergraduate thesis, Sriwijaya University.

	Text RAMA_84201_07041281722117pdf.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (2MB) | Request a copy
	Text RAMA_84201_07041281722117_TURNITIN.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (11MB) | Request a copy
Preview	Text RAMA_84201_07041281722117_ 0002037805_ 0009049103_01_front_ref.pdf - Accepted Version Available under License Creative Commons Public Domain Dedication. Download (1MB) | Preview
	Text RAMA_84201_07041281722117_ 0002037805_ 0009049103_02.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (311kB) | Request a copy
	Text RAMA_84201_07041281722117_ 0002037805_ 0009049103_03.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (139kB) | Request a copy
	Text RAMA_84201_07041281722117_ 0002037805_ 0009049103_04.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (467kB) | Request a copy
	Text RAMA_84201_07041281722117_ 0002037805_ 0009049103_05.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (719kB) | Request a copy
	Text RAMA_84201_07041281722117_ 0002037805_ 0009049103_06.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (239kB) | Request a copy
	Text RAMA_84201_07041281722117_ 0002037805_ 0009049103_07_ref.pdf - Bibliography Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (269kB) | Request a copy
	Text RAMA_84201_07041281722117_ 0002037805_ 0009049103_08_lamp.pdf - Accepted Version Restricted to Repository staff only Available under License Creative Commons Public Domain Dedication. Download (882kB) | Request a copy

Abstract

Thailand is a tropical country that is rich in natural resources that can supply both domestic and international food needs. This food resource is one of the movers of the Thai economy. Supported by its food resources, Thailand has a variety of delicious culinary that can be savored by everyone. This study discussed about Thailand's strategy in implementing public diplomacy, namely culinary diplomacy or also known as gastro diplomacy in improving its food industry. With the support of the Thailand 4.0 program, Thailand has the ambition to makes the country as the largest food exporter in the world. This study used the gastrodiplomacy concept proposed by Paul Rockower, namely Nation Brand Awareness, Product Campaign, and Economic Investment and Trade. The method used in this research was qualitative-descriptive. The sources of data collection were secondary data in the form of books, articles, journals, official websites, and official Thai government reports. The technique of data collection was documentation. The result of this research found that Thailand has a strategy with a series of activities in increasing its nation brand awareness such as Thailand gastrodiplomacy “Kitchen of The Word”, Thai food certification, and Thailand halal food. Then campaigning for its products by holding international level activities such as Thaifex, Food Ingridients Asia, and Food Pack Asia. With a series of these activities provide development for the Thai food industry through investment and trade activities.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Gastrodiplomasi,Industri 4.0,National Branding
Subjects:	J Political Science > JZ International relations > JZ1400-1454 Diplomatic and consular service J Political Science > JZ International relations > JZ5-6530 International relations
Divisions:	07-Faculty of Social and Politic Science > 84201-International Relations (S1)
Depositing User:	mr Keni riyanto
Date Deposited:	28 Jan 2022 05:43
Last Modified:	28 Jan 2022 05:44
URI:	http://repository.unsri.ac.id/id/eprint/63493

Actions (login required)

View Item