STRATEGI KOMUNIKASI WOMEN’S CRISIS CENTER DALAM SOSIALISASI UPAYA PENCEGAHAN KEKERASAN BERBASIS GENDER ONLINE (KBGO) DI KOTA PALEMBANG

SYAHIDAH, SYAHIDAH and Azhar, Azhar and Musdalifah, Farisha Sestri (2021) STRATEGI KOMUNIKASI WOMEN’S CRISIS CENTER DALAM SOSIALISASI UPAYA PENCEGAHAN KEKERASAN BERBASIS GENDER ONLINE (KBGO) DI KOTA PALEMBANG. Undergraduate thesis, Sriwijaya University.

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Abstract

This research is entitled Women's Crisis Center Communication Strategy In the Dissemination of Online Gender-Based Violence Prevention (KBGO) in Palembang City. The purpose of this study was to determine the communication strategy in the socialization of online gender-based violence prevention (KBGO) in the city of Palembang. In this study, the author uses the theory of communication strategy from Onong Uchjana Effendy. This research method uses qualitative research methods with descriptive data types. Data collection techniques were carried out by means of in-depth interviews, observation, and documentation studies. The results of this study indicate that the communication strategy carried out has four stages in accordance with the theory, namely recognizing communication targets, selecting communication media, assessing the purpose of communication messages, and the role of communicators in communication. However, at the media selection stage it has not been fully effective becauseThe Women's Crisis Center is not very active in using its social media. Keywords: Communication Strategy, Women's Crisis Center , Socialization, and Online Gender-Based Violence (KBGO).

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Strategi Komunikasi, Women’s Crisis Center, Sosialisasi, dan Kekerasan Berbasis Gender Online (KBGO).
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Syahidah Syahidah
Date Deposited:	25 Feb 2022 02:42
Last Modified:	25 Feb 2022 02:42
URI:	http://repository.unsri.ac.id/id/eprint/65412

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