PENGARUH INTENSITAS MENONTON TAYANGAN ESPORT STAR INDONESIA TERHADAP MOTIVASI PENONTON MENJADI ATLET ESPORT (STUDI PADA KOMUNITAS MOBILE LEGENDS PALEMBANG)

SURYANTO, ALDI ARMANDA and Nomaini, Faisal and Pratiwi, Miftha (2022) PENGARUH INTENSITAS MENONTON TAYANGAN ESPORT STAR INDONESIA TERHADAP MOTIVASI PENONTON MENJADI ATLET ESPORT (STUDI PADA KOMUNITAS MOBILE LEGENDS PALEMBANG). Undergraduate thesis, Sriwijaya University.

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Abstract

This study aims to determine the effect of the intensity of watching Indonesian esports star shows on the audience's motivation to become esports athletes (study on the Palembang Mobile Legends community). The method used in this research is associative quantitative method. The data used in this study were obtained by distributing questionnaires with a simple random sampling technique and also using a documentation study. The theory used in this study is the theory of viewing intensity by Ajzen and the theory of achievement motivation by David C. McClelland. The results of the research conducted showed that tcount (4.359) > ttable (1.994) with a correlation coefficient of 0.462 and a determinant coefficient of 0.213. This means that there is a significant influence between the Watch Intensity variable on the Motivation variable to become an Esports Athlete of 21.3%. Keywords: Watching Intensity, Esport Star Indonesia Program, Motivation to Become an Esport Athlete.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Esport, Esport Athlete
Subjects:	A General Works > AS Academies and learned societies (General) > AS1-945 Academies and learned societies H Social Sciences > H Social Sciences (General) T Technology > T Technology (General) > T1-995 Technology (General) T Technology > T Technology (General) > T10.5-11.9 Communication of technical information
Divisions:	07-Faculty of Social and Politic Science > 70201-Communication Science (S1)
Depositing User:	Aldi Armanda Suryanto
Date Deposited:	02 Mar 2022 02:32
Last Modified:	02 Mar 2022 02:32
URI:	http://repository.unsri.ac.id/id/eprint/65695

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