ELECTRONIC CUSTOMERRELATIONSHIP MANAGEMENT (e-CRM) PADA CV. MULIA ENTERPRISE

MERINA, AMERTHA FRISCA and Fathoni, Fathoni (2018) ELECTRONIC CUSTOMERRELATIONSHIP MANAGEMENT (e-CRM) PADA CV. MULIA ENTERPRISE. Undergraduate thesis, Sriwijaya University.

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Abstract

Increased competition in the business world, especially in th business of digital printing and advertising. Makes many companies strive to attract customers and increasing technological development led to changing the way transactions that were once conventional to digital. So to combine CRM strategy with technology then need to build an e-CRM based system. The purpose of this research is to build a sales website on CV. Mulia Enterprise based e-CRM. In this research will be designed an Electronic Customer Relationship Management System (e-CRM) on CV. Mulia Enterprise. System solutions are generated through the system analysis process of the FAST (Framework for the Application of System Tecniques) methodology that includes the scope definition phase, problem analysis, needs analysis, logic design, decision analysis, design and physical integration, as well as construction and testing. The result is a solution of Electronic Customer Relationship Management System Design (e-CRM) on CV. Noble Enterprise by focusing on 3 phases in CRM by acquiring new customers (Acquire), strengthening customer relationships (Enhance) and retaining customers (Retain).

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Electronic Customer Relationship Management (e-CRM), FAST Methodology, 3 phases in CRM, Acquire, Enhance,Retain,Website.
Subjects:	T Technology > T Technology (General) > T58.4 Managerial control systems Information technology. Information systems (General)
Divisions:	09-Faculty of Computer Science > 57201-Information Systems (S1)
Depositing User:	Mrs Sri Astuti
Date Deposited:	09 Sep 2019 06:33
Last Modified:	09 Sep 2019 06:33
URI:	http://repository.unsri.ac.id/id/eprint/6717

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