PEMANFAATAN MEDIA SOSIAL INSTAGRAM UNTUK PENGEMASAN DAN PEMASARAN PRODUK UMKM GUNA MENINGKATKAN PENDAPATAN KELUARGA DI KELURAHAN PASAR MUARADUA

MAHARDHIKA, MOZZA RADITHIA and Nengsih, Yanti Karmila (2021) PEMANFAATAN MEDIA SOSIAL INSTAGRAM UNTUK PENGEMASAN DAN PEMASARAN PRODUK UMKM GUNA MENINGKATKAN PENDAPATAN KELUARGA DI KELURAHAN PASAR MUARADUA. Undergraduate thesis, Sriwijaya University.

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Abstract

ABSTRACT The purpose of this study is to find out how to package and market UMKM products through Instagram social media to increase family income in the Kelurahan Pasar Muaradua. This study uses a descriptive type of research with a qualitative approach. Data collection techniques using interviews, observation and documentation. The research subject is UMKM actors who use Instagram as a marketing tool in Kelurahan Pasar Muaradua. The results of this study found that the quality of products and services displayed by UMKMs can be seen and assessed through the packaging of the products and services themselves, through the uploads that are shared on Instagram, in addition to promotion, the use of Instagram can reach a wide and diverse customer, and marketing that is done can increase family income, save time and money. The increased income significantly affects the family welfare for each respondent's family. This is enough to prove that the use of social media can be predicted to increase family financial income Keywords: UMKM, Utilization of Instagram, Packaging, Marketing

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	UMKM, Pemanfaatan Instagram, Pengemasan, Pemasaran
Subjects:	H Social Sciences > HQ The family. Marriage. Woman > HQ2042-2044 Life style
Divisions:	06-Faculty of Education and Educational Science > 86205-Non-Formal Education (S1)
Depositing User:	Mozza Radithia Mahardhika
Date Deposited:	20 May 2022 08:38
Last Modified:	20 May 2022 08:38
URI:	http://repository.unsri.ac.id/id/eprint/70268

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